Before the pandemic, menswear in the US enjoyed stable growth in both retail current value and volume terms. With inflation and interest rates cooling over the past two years, consumer prices are stabilising and expected to continue recovering, leading to increased optimism amongst consumers.
Retail e-commerce saw a slight decline in its share of distribution of apparel in the US in 2022, but it rebounded in 2023, accounting for about 40% of sales. However, with signs of continued economic recovery and increasing consumer optimism regarding their finances, shoppers once again value real-world experiences, which is expected to lead growth in offline sales of apparel in 2024.
Traditionally, female consumers have been seen as the primary drivers of style and fashion, often exhibiting a greater interest in trends compared with men. However, in recent years, male consumers have increasingly embraced fashion as a form of self-expression, and this shift is reflected in their evolving shopping behaviours.
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Understand the latest market trends and future growth opportunities for the Menswear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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