PROSPECTS AND OPPORTUNITIES
Menswear expected to experience modest growth in both volume and value terms
Before the pandemic, menswear in the US enjoyed stable growth in both retail current value and volume terms. With inflation and interest rates cooling over the past two years, consumer prices are stabilising and expected to continue recovering, leading to increased optimism amongst consumers.
Opportunities for growth in menswear via e-commerce thanks to AI
Retail e-commerce saw a slight decline in its share of distribution of apparel in the US in 2022, but it rebounded in 2023, accounting for about 40% of sales. However, with signs of continued economic recovery and increasing consumer optimism regarding their finances, shoppers once again value real-world experiences, which is expected to lead growth in offline sales of apparel in 2024.
Recognising the growing desire amongst men for style and self-expression
Traditionally, female consumers have been seen as the primary drivers of style and fashion, often exhibiting a greater interest in trends compared with men. However, in recent years, male consumers have increasingly embraced fashion as a form of self-expression, and this shift is reflected in their evolving shopping behaviours.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in USA?
- Where is future growth expected to be most dynamic?
Menswear in the US - Category analysis
KEY DATA FINDINGS
From setbacks to growth: The resilience of US menswear
Casual trend persists, and versatile products continue to outperform others
Brands that focus on affordability and younger generations see greater success
Menswear expected to experience modest growth in both volume and value terms
Opportunities for growth in menswear via e-commerce thanks to AI
Recognising the growing desire amongst men for style and self-expression
Apparel and Footwear in the US - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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