PROSPECTS AND OPPORTUNITIES
There is set to be a shift towards high-quality, fashionable items and statement pieces
Menswear in Sweden is expected to experience a retail value uplift of 2% in 2024. Swedish men will continue to favour a conservative approach to fashion, prioritising casual elegance and sportswear while gradually embracing more adventurous options.
Prevalent discounting is set to challenge retail volume growth in menswear
Across the forecast period, menswear in Sweden is set to face challenges similar to other apparel categories, with modest population growth and frequent discounting limiting the possibilities of more dynamic sales growth. The popularity of retail e-commerce is reinforcing the trend of ongoing promotions, as many men are inclined to shop online for deals, rather than browsing for inspiration; a trend which is typically more common among women.
Social media will increasingly support sales across retail e-commerce channels
Retail e-commerce, social media, and an omni-channel approach will be key drivers of menswear over the forecast period. While the share of retail e-commerce slowed due to the elevated levels seen post-pandemic, growth is expected to continue over the forecast period, albeit at a slower pace due to rising maturity.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Sweden?
- Where is future growth expected to be most dynamic?
Menswear in Sweden - Category analysis
KEY DATA FINDINGS
Inflation and rising unit prices support retail value growth while retail volume declines
Dressmann retains its lead while Zara continues to gain share
Convenience and affordability drive sales of menswear on retail e-commerce
There is set to be a shift towards high-quality, fashionable items and statement pieces
Prevalent discounting is set to challenge retail volume growth in menswear
Social media will increasingly support sales across retail e-commerce channels
Apparel and Footwear in Sweden - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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