COMPETITIVE LANDSCAPE
Despite high fragmentation, LPP and H&M maintain their leading positions
Menswear in the Czech Republic remains fragmented, with a mix of global players and local brands competing for share. In 2025, the top companies in menswear in retail value terms were LPP Czech Republic sro and H&M Hennes & Mauritz CZ sro, with LPP leading with a share of 6% and H&M following closely, also with a 6% share.
Private label lines are notable in menswear
The fact that menswear is less influenced by the ultra-fast fashion player Shein should be noted, as Shein did not make it into the top 10. However, the presence of Decathlon (DECASPORT sro) in the top five brands is a clear indication of the growing demand for athleisure apparel, with the company's own brands, such as Quechua and Tribord, being popular among Czech consumers.
Opportunities through sustainability and e-commerce
Moving forward, sustainable and eco-friendly male-oriented brands are expected to see further growth, as consumers increasingly prioritise quality and sustainability. Brands like Summer & Myles and Zdravetricko are already catering to this demand.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Czech Republic?
- Where is future growth expected to be most dynamic?
Menswear in the Czech Republic - Category analysis
KEY DATA FINDINGS
Menswear sees steady growth, fuelled by shifting consumer desires and sustainable brands
Stable value growth and low volume growth, with purchases extending beyond essentials
Men's outerwear dominates sales, but consumer preferences change
Sustainability is increasingly important in the purchasing decision
Market polarisation leads to growth in the economy and premium segments
Sustainable brands and e-commerce to drive growth in menswear
Men's outerwear expected to remain the largest category and see continued growth
Athleisure apparel to drive growth as men look for comfort and functionality
Despite high fragmentation, LPP and H&M maintain their leading positions
Private label lines are notable in menswear
Opportunities through sustainability and e-commerce
Traditional retail channels maintain dominance despite e-commerce growth
Apparel and Footwear in the Czech Republic - Industry Overview
Economic factors drive growth in 2025, while sustainability shapes sales
Positive retail results and growing market polarisation
Apparel dominates sales, driven by consumer preference and the wider range of products
Sustainability and resale trends shape consumer behaviour
Resale and rental trend limits growth of primary sales
Apparel will remain dominant, but sportswear expected to gain traction
AI to revolutionise apparel and footwear, offering enhanced experiences and efficiency
Regulatory changes, affordability and sustainability to shape the future
LPP and Pepco maintain their lead despite new entrants
New entrants underscore the resilience and appeal of apparel and footwear
Emerging trends and opportunities in a changing landscape
Bricks-and-mortar stores remain irreplaceable for many Czech consumers
Retail e-commerce drives growth, with a rising share of online sales
Partnerships to impact the distribution landscape in apparel and footwear
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
-
-
- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
-
- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
-
- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!