COMPETITIVE LANDSCAPE
Fragmented menswear industry with rising Korean influence
The menswear industry in Taiwan remained fragmented in 2025, with a mix of global players and domestic brands competing for share and consumer attention. The top companies in the industry, including Uniqlo Taiwan Ltd, Net International Co Ltd, and Mego International Promotion Co Ltd, held significant value share.
Future opportunities arise from changing consumer preferences
The changes in the menswear competitive landscape in Taiwan present opportunities for businesses to adapt to shifting consumer preferences. The rise of Korean-style fashion and the growing demand for second-hand clothing and rental services among younger generations creates opportunities for brands that can cater to these trends.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Taiwan?
- Where is future growth expected to be most dynamic?
Menswear in Taiwan - Category analysis
KEY DATA FINDINGS
Korean fashion and second-hand sales shape menswear
Resale and rental drives value sales growth
Market polarisation is driven by high-end retail expansion
Men’s outerwear ranked as leading category by value
Sustainability and e-commerce drive growth
Digital transformation to drive e-commerce sales
Fragmented menswear industry with rising Korean influence
Future opportunities arise from changing consumer preferences
Offline retail leads with department stores and specialists
E-commerce grows with personalised shopping experiences
Apparel and Footwear in Taiwan - Industry Overview
Market polarisation supports value growth
Market polarisation supports performance of apparel and footwear
Outbound travel and tourism tempers sales of apparel and footwear
Resale and rental trend gains traction among young consumers
Ai and sustainability reshapes consumer behaviour
Korean fashion influence drives sales and store expansions
Disposable income growth supports luxury spending
Leading brands maintain dominance amid intense competition
Emerging players and trends reshape the competitive landscape
Offline retail leads with omnichannel presence
E-commerce grows with personalised shopping experiences
Emerging trends and collaborations to watch
AI and sustainability drive innovation in fashion
Designer brands launch thin-soled and casual shoes and elevate the customer experience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
-
-
- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
-
- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
-
- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!