PROSPECTS AND OPPORTUNITIES
A negative outlook for menswear
Like womenswear, sales of menswear are expected to stagnate in retail volume terms while they are projected to post a small decline in value terms (at constant 2024 prices). This is in part because many consumers are becoming more cautious with their discretionary expenditure, while they are also increasingly opting for more sustainable options such as second-hand menswear.
Digital future for menswear
The retail distribution of menswear in Italy is expected to continue undergoing digital transformation. With the adoption of omnichannel strategies and the use of advanced technologies such as AI, retailers in Italy are expected to increasingly place digital services at the centre of the shopping experience.
AI set to play an increasingly important role in menswear
Over the forecast period it is expected that artificial intelligence (AI) will play an increasingly important role within fashion in Italy, including within menswear. For example, in 2024, apparel and footwear specialist Brunello Cucinelli invested in AI by launching a new website that allows the content to respond differently depending on the visitor.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Italy?
- Where is future growth expected to be most dynamic?
Menswear in Italy - Category analysis
KEY DATA FINDINGS
Menswear sales on the rise
Gucci lays down the mantle with its “Circular Hub”
Zara launches Pre-owned service as interest in second-hand apparel grows
A negative outlook for menswear
Digital future for menswear
AI set to play an increasingly important role in menswear
Apparel and Footwear in Italy - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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