Menswear in Italy

February 2026
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Menswear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Menswear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Menswear in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Menswear in Italy?
  • Which are the leading brands in Italy?
  • How are products distributed in Italy?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Menswear in Italy?
  • Where is future growth expected to be most dynamic?

Menswear in Italy - Category analysis

KEY DATA FINDINGS

Menswear experiences decline, but tourism boosts premium sales
Chart 1 Key Trends 2025
Menswear displays decline as consumers move towards value-focused offers
Essential and multi-season pieces continue to drive popularity within men’s outerwear
Travel and tourism drives brands to invest in tourism-driven retail experiences
Chart 2 Kiton Opens “Tender to Summer” Boutique in Porto Cervo With Client Tender Service
Expansion of accessible premium over the forecast period
Lifestyle-performance crossover will shape menswear boundaries
Chart 3 Analyst Insight
Dedicated menswear formats will capture independent male shoppers
Challenger brands gain ground due to male-specific messaging and store rollouts
Market polarisation results in brands releasing premium offerings
Chart 4 Teddy SpA Debuts Premium Menswear Label QB24
Apparel and footwear specialists lead menswear sales with destination retail
E-commerce serves as comparison tool rather than primary growth engine
Emerging brands turn to destination retail stores to gain share
Chart 5 Dan John Enters Travel Retail With First Airport Store at Milan Malpensa

Apparel and Footwear in Italy - Industry Overview

Polarised spending and sustainable shifts shape apparel and footwear
Chart 6 Key Trends 2025
Households remain cautious despite easing economic pressures
Chart 7 Itx Italia Srl Launches Lefties in Italy to Compete in Ultra-Value Segment
Diverging category dynamics define apparel and footwear
Circular business models gain traction with the introduction of specialist platforms
Ultra-value and premium players to drive further market polarisation
Tourism and lifestyle trends will drive experiential retail
Chart 8 Falconeri Expands in Key Tourist Cities to Capture High-Spending Travel Flows
Sustainability to become a competitive strategy
Chart 9 Analyst Insight
Fragmented competitive landscape as leading brands face market polarisation
Consolidation shapes the competitive landscape
Emerging players gain momentum through distinct propositions
Apparel and footwear specialists lead distribution in 2025
Retail e-commerce continues to grow in apparel and footwear
Chart 10 Real GDP Growth and Inflation 2020-2030
Chart 11 PEST Analysis in Italy 2025
Chart 12 Key Insights on Consumers in Italy 2025
Chart 13 Consumer Landscape in Italy 2025

COUNTRY REPORTS DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Menswear

  • Men's Nightwear
      • Economy Men's Jeans
      • Standard Men's Jeans
      • Premium Men's Jeans
      • Super Premium Men's Jeans
      • Men's Jackets and Coats
      • Men's Jumpers
      • Men's Shirts
      • Men's Shorts and Trousers
      • Men's Suits
      • Men's Tops
      • Other Men's Outerwear
  • Men's Swimwear
  • Men's Underwear

Menswear

This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.

See all of our definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Menswear research and analysis database.

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