PROSPECTS AND OPPORTUNITIES
Wider offer of accessories from menswear brands
Just as womenswear brands increase their offer of other complementary categories, menswear brands also increase their product portfolio by incorporating scarves, hats, socks, underwear and perfumes, offering consumers a wider range of products with the aim of increasing tickets or offering products with lower tickets and managing to convert a greater number of visits into sales. Brands such as Kevingston or Devre among others are expanding their offer to other categories.
New brands may enter as import restrictions subside
With the change of Argentina’s government in December 2023 and the sharp increase in the price of the dollar, the process of importing products has become easier. This trend should facilitate the entry of new international brands in the forecast period as well as imported supplies for brands that already have a presence in the country.
Fashion trends are spread via social networks
One of the key characteristics of fashion is its dynamism, and menswear is no exception. Men will devote increasing importance to their outfits and to the trends of each season.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Argentina?
- Where is future growth expected to be most dynamic?
Menswear in Argentina - Category analysis
KEY DATA FINDINGS
Causal clothing trend remains strong in menswear
Promotions and discounts are key strategic tool as demand contracts
Equus brand launches an environmentally friendly collection
Wider offer of accessories from menswear brands
New brands may enter as import restrictions subside
Fashion trends are spread via social networks
Apparel and Footwear in Argentina - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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