COMPETITIVE LANDSCAPE
Leading brands maintain their positions through diverse offerings
The menswear market in Argentina is moderately concentrated, with the top companies holding relatively large shares. In 2025, Kevingston SA was the leading menswear company with an 8% share, followed by Dikter SA with 5%.
Innovative collaborations drive sales and brand relevance
While there are no significant mergers or acquisitions reported in 2025 or anticipated in 2026, there have been notable product launches that could impact the menswear market. For instance, the Bolivia brand has launched a T-shirt collection in collaboration with 2veintestudio, a design and animation studio.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Argentina?
- Where is future growth expected to be most dynamic?
Menswear in Argentina - Category analysis
KEY DATA FINDINGS
Volume sales impacted by consumers becoming more price-sensitive and opting for lower-cost products and promotions
Promotions and discounts minimise sales decline
Men’s outerwear continues to dominate, despite economic challenges
Market polarisation shapes menswear sales strategies
Trend towards more informal clothing
More sophisticated menswear
New international brands enter as import restrictions are removed
Men's outerwear remains dominant despite economic challenges
Innovative designs and sustainability drive menswear sales strategies
Leading brands maintain their positions through diverse offerings
Innovative collaborations drive sales and brand relevance
Apparel and footwear specialists drive menswear sales
La Restinga sets new standards with exclusive in-store experience
Retail e-commerce gains traction in menswear
Informal designs and challenger brands driving menswear innovation
Challenger brands capitalise on innovation and social media
Apparel and Footwear in Argentina - Industry Overview
EXECUTIVE SUMMARY
Economic downturn impacts sales of non-essential fashion items
Apparel dominates volume sales, but footwear leads in value terms
Discount campaigns drive sales amid market polarisation
All categories hit by the difficult economic backdrop
Reduced import tariffs help open up the market to more international brands and products
Trend towards more casual clothing continues to be seen post-pandemic
New international brands enter local market
Apparel remains the largest category in volume terms
Promotions and digital marketing drive future growth
adidas Argentina SA maintains its lead amid economic challenges
No significant mergers, acquisitions or new launches
Limited presence of luxury brands
Apparel and footwear specialists drive sales through omnichannel retailing
E-commerce continues emerging as a key channel with discounts and promotions
Trends shaping the retail environment through promotions and digital marketing
Tariffs drive innovation in product design and functionality
Casual wear dominates apparel and footwear collections
Increased competition driving growth and innovation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
-
-
- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
-
- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
-
- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!