PROSPECTS AND OPPORTUNITIES
Importance of demand from inbound tourists for menswear amidst population decline
The increasing number of inbound tourists is expected to bring significant benefits to men’s casual clothing in Japan, particularly for domestic jeans brands. More customers are becoming interested in the unique craftsmanship that characterises Japanese Americana brands, largely due to information shared on social media.
Physical presence key to gaining awareness in Japan
Young Japanese consumers today are increasingly discovering international brands through social media platforms, with a notable surge in interest for South Korean brands. However, confining their exploration to the digital realm may not be the wisest approach for brands.
Retailers of suits are focusing on sustainability
Retailers of suits are increasingly committed to sustainability initiatives. For instance, Aoki has been running a project to collect unwanted clothing since 1996.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Japan?
- Where is future growth expected to be most dynamic?
Menswear in Japan - Category analysis
KEY DATA FINDINGS
A comeback for men’s suits
Uniqlo continues to lead, with the expansion of its men’s product range
Is AI a reliable ally for men struggling with fashion?
Importance of demand from inbound tourists for menswear amidst population decline
Physical presence key to gaining awareness in Japan
Retailers of suits are focusing on sustainability
Apparel and Footwear in Japan - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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