Menswear in Greece

February 2026
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Menswear industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Menswear industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Menswear in Greece report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Menswear in Greece?
  • Which are the leading brands in Greece?
  • How are products distributed in Greece?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Menswear in Greece?
  • Where is future growth expected to be most dynamic?

Menswear in Greece - Category analysis

KEY DATA FINDINGS

Tourism plays role in driving growth
Chart 1 Key Trends 2025
Chart 2 Analyst Insight
Polarisation and tourism drive menswear sales
Largest category driven by demand for quality
Swimwear sees dynamic growth due to tourism
Chart 3 Aristoteli?Bitsiani Navigating a Bifurcated Market
Chart 4 Andréa?Kosta Menswear Aiming to Promote Shopping in Greece
Brands focusing on value-upgrade and sustainability drive growth
Men's outerwear remains largest category with modest growth
Tourism and sustainability shape menswear trends
ITX Hellas SA and adidas Hellas SA lead menswear market
No significant mergers or new entrants disrupt menswear
Retail offline retail remains key despite e-commerce growth
Apparel and footwear specialists drive sales through retail offline
Sustainable production practices gain traction with domestic manufacturing
Chart 5 Parthenis Adopts ‘Made in Greece’ Focus

Apparel and Footwear in Greece - Industry Overview

Modest current value growth
Chart 6 Key Trends 2025
Chart 7 Analyst Insight
Mat Fashion navigates market polarisation with niche positioning
Chart 8 Mat Fashion Continues to Carve Out Space in Turbulent Sector
Kappa Greece engages Gen Z through culture and street style
Chart 9 Kappa Greece – Engaging Gen?Z Through Culture, Music and Street Style
Ancient Greek Sandals capitalises on travel and tourism boom
Chart 10 Ancient Greek Sandals × One&Only Kéa Island
Consumers drive growth through online channels and sustainability
Apparel remains largest category with stable growth prospects
Niche segments drive growth through diversification and circularity
Leading brands maintain strength in a fragmented market
No significant mergers or new product launches expected
Retail offline remains dominant despite e-commerce growth
Retail e-commerce drives growth with immersive experiences
Experience and technology shaping the retail environment
Targeting tourism boom
Chart 11 Real GDP Growth and Inflation 2020-2030
Chart 12 PEST Analysis in Greece 2025
Chart 13 Key Insights on Consumers in Greece 2025
Chart 14 Consumer Landscape in Greece 2025

COUNTRY REPORTS DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Menswear

  • Men's Nightwear
      • Economy Men's Jeans
      • Standard Men's Jeans
      • Premium Men's Jeans
      • Super Premium Men's Jeans
      • Men's Jackets and Coats
      • Men's Jumpers
      • Men's Shirts
      • Men's Shorts and Trousers
      • Men's Suits
      • Men's Tops
      • Other Men's Outerwear
  • Men's Swimwear
  • Men's Underwear

Menswear

This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.

See all of our definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Menswear research and analysis database.

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