PROSPECTS AND OPPORTUNITIES
Athleisure brands set to grow in popularity as consumers prioritise comfort and mobility
With the Greek population, particularly the younger generation, becoming more active, menswear that combines both style and functionality will become increasingly essential. The rise of athleisure - a blend of athletic and leisurewear - has emerged as a dominant trend and is expected to represent a significant share of the market over the forecast period.
Sustainable menswear will see further growth as consumers become more conscious about their fashion choices
Sustainability is poised to be a defining trend in fashion over the forecast period. Currently, fast fashion giants like Zara, Oysho, H&M, and Pull&Bear dominate menswear in Greece, but consumer attitudes are shifting as awareness grows about the unsustainable practices inherent in fast fashion.
E-commerce channel will witness growth as consumers increasingly prioritise convenience
E-commerce projected to experience significant growth over the forecast period, while offline retail channels are expected to see a decline. This shift is being largely driven by the younger generation, for whom social media interactions and online reviews have become major factors influencing their purchasing decisions.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Greece?
- Where is future growth expected to be most dynamic?
Menswear in Greece - Category analysis
KEY DATA FINDINGS
Menswear market continues to expand, as Inditex brands offer on-trend designs at competitive prices
Global brands grow in popularity in men’s underwear despite strong competition from local players
Men’s swimwear continues to grow, supported by recovery of tourism
Athleisure brands set to grow in popularity as consumers prioritise comfort and mobility
Sustainable menswear will see further growth as consumers become more conscious about their fashion choices
E-commerce channel will witness growth as consumers increasingly prioritise convenience
Apparel and Footwear in Greece - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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