PROSPECTS AND OPPORTUNITIES
The quality over quantity trend is expected to boost the retail value performance of menswear
Luxury brands and more premium segments are set to gain attention in the forecast period as the rate of inflation drops and the economy is expected to rebound. This will lead premium men's jeans and super premium men's jeans to both record positive retail volume growth across the forecast period.
Comfort, casual and multifunctionality is expected to influence menswear across the forecast period
Comfort is set to become a key priority for Austrian menswear consumers across all categories. There will be a growing demand for multifunctionality and comfort, aligning with Austria's changing working conditions.
Sustainability and repair services are set to impact the future of menswear
Across the forecast period, sustainability will remain a central priority in menswear. As consumer's interest in sustainability rises, many will look to purchase items made with eco-friendly materials that align with their values.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Austria?
- Where is future growth expected to be most dynamic?
Menswear in Austria - Category analysis
KEY DATA FINDINGS
Price hikes support retail value sales as retail volume declines
Established menswear brands face rising competition from ultra-fast fashion players
Polarisation in menswear and the rise of casual workwear in 2024
The quality over quantity trend is expected to boost the retail value performance of menswear
Comfort, casual and multifunctionality is expected to influence menswear across the forecast period
Sustainability and repair services are set to impact the future of menswear
Apparel and Footwear in Austria - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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