Sales of eggs continued to see strong growth in total volume terms in 2025. The rising cost of meat and fish has helped promote eggs as a more affordable source of protein, with sales also benefiting from an increased focus on home cooking and baking. Foodservice sales also saw robust growth with eggs being a popular breakfast dish, as well as benefiting from strong growth in inbound tourism. The future remains bright with consumers increasingly looking to shift to free-range and organic eggs.

Total retail volume sales of eggs in Germany continued to increase in 2025, extending the sharp uplift that began in 2024 as households prioritised affordable, versatile protein. Retailers broadened ranges and sustained momentum through value packs and private label, while free-range and organic options gained further relevance among health- and sustainability-minded consumers. Purchasing increasingly shifted towards non-caged systems, reflecting stronger animal welfare expectations and wider aw

Eggs volume sales in Spain increased in 2025 despite price pressures linked to avian flu, as households continued to treat eggs as a lower-cost protein than meat. Demand was also supported by cultural relevance in everyday dishes and stronger foodservice consumption as tourism remained elevated, while vegetarian eating patterns reinforced eggs’ role as a flexible protein option. Innovation continued shifting towards foodservice-oriented formats, including liquid, peeled and flavoured eggs, along

Volume sales for eggs rose in Italy in 2025, supported by affordability, versatility and steady demand across home cooking and foodservice. As price pressure persisted in higher-cost proteins, eggs retained a cost-effective role within protein-focused and everyday diets, reinforced by quick preparation and broad culinary use. Over the forecast period, growth is set to continue as traceability and higher-welfare production gain weight in purchase decisions, supported by tighter labelling requirem

Egg volume sales increased strongly in Mexico in 2025, underpinned by eggs’ affordability and versatility as households continued prioritising lower-cost proteins. Standard eggs still accounted for most volume, while free-range and organic gained visibility in modern retail and premium foodservice but remained limited by price. Cost management shaped purchasing through pack-size shifts and private label growth, while heat stress and other climate factors created intermittent supply pressure that

Volume sales of eggs continue to be supported by the central role played by eggs in traditional Thai diets. Furthermore, while prices remain volatile, there is an ongoing trend towards eggs that align with rising consumer concerns about health and animal welfare, including organic and cage-free eggs.

Eggs saw strong volume growth in France in 2025, underpinned by their position as the most affordable animal protein and a stabilisation in input-driven pricing after earlier cereal-cost shocks. Demand also benefited from flexitarian uptake, with eggs fitting plant-forward diets as a versatile, nutrient-rich protein. Consumer preference shifted further toward higher-welfare options, with free-range and Label Rouge gaining share and organic posting faster growth than caged eggs by September 2025.

Eggs recorded slightly higher volume sales in Poland in 2025, although growth remained subdued, while value sales rose on elevated unit prices following a severe avian influenza outbreak that reduced laying hen numbers and tightened supply. Demand held up as eggs remain a core, cost-effective protein in Polish diets, supported by ongoing health and wellness priorities. Foodservice and institutional demand also increased modestly, reflecting eggs’ versatility across meal occasions, while the mark

Total volume sales of eggs in the US increased marginally in 2025, due to the rise in retail offsetting a downturn in foodservice volume sales. The re-emergence of avian flu in early 2025 created supply constraints across all distribution channels. The disease outbreak reduced production significantly as hen flocks were depleted through Q1 2025, with additional cases continuing through spring. Supply remained tight despite ongoing flock replacement efforts. Retail prices jumped sharply in respon

Eggs saw strong and steady growth in retail volume terms in 2025. Eggs remain a key staple in many households, representing an affordable and versatile option that is a god source of protein. Sales also continued to see strong growth in value terms, back by premiumisation and an ongoing push towards organic and free-range eggs. Animal welfare, sustainability and premiumisation will be the key focus of eggs producers over the forecast period as they look to add value to the market.

As an affordable staple food in Chinese food culture, eggs saw relatively stable sales in 2025. Eggs are considered a natural food that is high in nutritional value and protein, qualities that have supported sales amid the growing backlash against ultra-processed foods.

Eggs saw strong growth in total volume terms in 2025 despite a fire impacting the supply of eggs from local player Al Jazira Poultry Farms. Eggs are seen as an affordable and versatile source of protein, with sales being strong in both the retail and foodservice channels. Price controls have helped to keep the market stable amidst rising input costs and these should continue to benefit sales of eggs over the forecast period.

Avian flu and rising temperatures impacted the production of eggs in Japan in 2025 which led to rising prices. This in turn led to a drop in retail demand with consumers being impacted by rising living costs and thus being under pressure to look for savings. Foodservice sales saw a moderate increase thanks to an increase in tourism and a rebound in domestic demand, but financial pressures also constrained the channel’s recovery.

Eggs witnessed a solid performance in 2025, driven by steady demand for this staple food. Price rises caused by supply constraints were an issue, tempering volume sales over the year. Consumers were increasingly willing to pay a premium for ethical and high-quality eggs, reflecting the growing influence of sustainability on the egg industry.

Eggs is expected to maintain solid total volume growth in India in 2024, although the rate of increase is set to be slower than seen in the previous few years. This is mainly due to increases in prices, with eggs set to see the strongest price rise within fresh food in 2024 – approaching double-digit growth. Despite price hikes, eggs remain a popular choice in the country, due to their affordability, high-quality protein, and nutritional value. They are versatile, easy to prepare, and widely use

Eggs in Vietnam continued to benefit from the government’s price stabilisation initiatives for essential goods in 2024. Retail prices and availability of eggs on the local market are well-controlled by the government. The average unit prices for eggs are lower than other protein-based foods such as meat, ensuring stable demand regardless of economic context. Category players remain focused on pushing sales through diversifying their products ranges – for example, by offering eggs of different si

Retail volume sales of eggs in South Africa recorded a second consecutive year of double-digit decline in 2024, as prices continued to soar. Highly pathogenic avian influenza (HPAI) outbreaks have significantly impacted the supply of and demand for eggs in South Africa in recent years. In both 2022 and 2023, new strains of HPAI emerged, leading to a surge in cases. The Department of Agriculture, Land Reform, and Rural Development (DALRRD) reported a total of 50 HPAI H7 outbreaks and 10 HPAI H5 o

Brazil’s macroeconomic scenario has been a mix of positive and challenging factors in 2023 and 2024. The country has experienced robust economic growth, driven by a strong labour market and fiscal transfers, whilst rising interest rates and inflationary pressures have posed significant challenges for consumers and businesses alike. In this context, Brazilian consumers have adopted a more cautious approach to spending. The fluctuation of meat prices in retail has led some consumers to buy less qu