As an affordable staple food in Chinese food culture, eggs saw relatively stable sales in 2025. Eggs are considered a natural food that is high in nutritional value and protein, qualities that have supported sales amid the growing backlash against ultra-processed foods.
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Overview:
Understand the latest market trends and future growth opportunities for the Eggs industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eggs industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eggs in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eggs in China?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Eggs sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Eggs in China - Category analysis
KEY DATA FINDINGS
Stable performance for eggs
Eggs support consumers in period of economic uncertainty
Premiumisation trend is embraced targeting affluent consumer base
Staple egg consumption will support category performance
Convenience trend to be addressed by producers
Fresh Food in China - Industry Overview
Health concerns fuel demand for fresh food
KEY DATA FINDINGS
Bright performance for fresh foods
Economic uncertainty leads to downtrading across categories
Positive evolution shaped by urbanisation and plant-based diets
Distribution is set to evolve with the adoption of digital technologies
Sustainable features to underpin evolution of branding strategies
Small local grocers face growing competition from modern channel
Impressive performance for retail e-commerce
Contrasting performance between retail and foodservice channels
COUNTRY REPORTS DISCLAIMER
Eggs
Includes all fresh poultry eggs, egg albumen (egg whites), as well as liquid or dry hen eggs packaged and sold loose. Egg substitutes are also included.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eggs research and analysis database.
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