PROSPECTS AND OPPORTUNITIES
Processed options are potential competition for fresh eggs
Processed egg products are likely to be potential competitors to fresh eggs in the forecast period, meeting the consumer demand for convenience, easy storage, and versatility. Compared with fresh eggs, processed egg products such as liquid eggs, frozen yolks, and egg white powder have a longer shelf life and are easier to transport, making them ideal for fast-paced modern lifestyles.
Health trends to drive new product development
During the forecast period, the Chinese market is expected to see a growing variety of innovative egg products that not only offer an enhanced nutritional profile, but also meet diverse consumer health needs. For example, low cholesterol eggs are becoming a key focus in the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Eggs industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eggs industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eggs in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eggs in China?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Eggs sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Eggs in China - Category analysis
KEY DATA FINDINGS
Impact of declining egg prices in China in 2024
Rising health claims boost the penetration of premium egg products
Processed options are potential competition for fresh eggs
Health trends to drive new product development
Fresh Food in China - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
Eggs
Includes all fresh poultry eggs, egg albumen (egg whites), as well as liquid or dry hen eggs packaged and sold loose. Egg substitutes are also included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eggs research and analysis database.
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