PROSPECTS AND OPPORTUNITIES
Eggs are expected to continue benefiting from being a budget-friendly protein option
Total volume sales of eggs are expected to post respectable growth over the forecast period, with total volume sales set to increase at a CAGR of 3%. Eggs remain an affordable yet valuable source of protein for Moroccan consumers, especially amid the economic challenges and declining disposable incomes.
Free-range and organic eggs are set to drive up value sales across the forecast period
The growing demand for premium egg categories such as free-range and organic eggs will continue to drive the value sales growth of eggs over the forecast period. As health awareness continues to rise, more consumers are prioritising quality over price, opting for eggs perceived to have superior health benefits due to their natural and ethical production methods.
Strong tourism flows is expected to support the growth of eggs sales through foodservice
Volume growth of eggs through foodservice channels is set to outperform the volume growth expected through the retail channel. This trend is expected to be driven by the popularity of boiled eggs and eggs with tomato sauces served as a quick meal in Mahlabas for middle and low-income consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Eggs industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eggs industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eggs in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eggs in Morocco?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Eggs sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Eggs in Morocco - Category analysis
KEY DATA FINDINGS
Affordability and versatility drives total volume growth for eggs in 2024
Growing awareness of health and sustainability drives demand for organic eggs
Foodservice volume growth outperforms retail growth, with boiled eggs being a popular choice
Eggs are expected to continue benefiting from being a budget-friendly protein option
Free-range and organic eggs are set to drive up value sales across the forecast period
Strong tourism flows is expected to support the growth of eggs sales through foodservice
Fresh Food in Morocco - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
Eggs
Includes all fresh poultry eggs, egg albumen (egg whites), as well as liquid or dry hen eggs packaged and sold loose. Egg substitutes are also included.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Eggs research and analysis database.
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