Sales of eggs continued to see strong growth in total volume terms in 2025. The rising cost of meat and fish has helped promote eggs as a more affordable source of protein, with sales also benefiting from an increased focus on home cooking and baking. Foodservice sales also saw robust growth with eggs being a popular breakfast dish, as well as benefiting from strong growth in inbound tourism. The future remains bright with consumers increasingly looking to shift to free-range and organic eggs.
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Overview:
Understand the latest market trends and future growth opportunities for the Eggs industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eggs industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eggs in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eggs in Morocco?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Eggs sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Eggs in Morocco - Category analysis
KEY DATA FINDINGS
Eggs sales rise as consumers look for more affordable sources of protein
Eggs benefit from being seen as an affordable and versatile ingredient
Organic free-range eggs benefit from a healthier image
Eggs position as an affordable staple should support continued growth
Farmers set to turn to free-range and organic production to sustain profits
Fresh Food in Morocco - Industry Overview
Fresh food sales rise in 2025 despite economic headwinds
KEY DATA FINDINGS
Food prices rise as Morocco sees a drop in the local production of fresh foods
Affordability has a big impact on the fresh food market
Sales of nuts and pulses report robust growth
Sales of fresh food set to rise over the forecast period despite economic challenges
Focus on healthy eating should benefit some fresh food categories
Morocco’s organic fresh food market positioned for expansion
Small local grocers remain key to sales of fresh food in Morocco
Supermarkets and discounters investing in expansion plans
COUNTRY REPORTS DISCLAIMER
Eggs
Includes all fresh poultry eggs, egg albumen (egg whites), as well as liquid or dry hen eggs packaged and sold loose. Egg substitutes are also included.
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This report originates from Passport, our Eggs research and analysis database.
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