PROSPECTS AND OPPORTUNITIES
Consumers likely to demand higher production standards as the focus on animal welfare intensifies
When it comes to eggs, as in other areas of fresh food, consumers are increasingly demanding that there be a greater focus on animal welfare and improved farming techniques. Companies are taking up these demands, and in many cases are investing significant resources into developing new technology and innovation to improve production systems.
Marketing and innovation should support growth in eggs
Promotions, special offers and advertising could prove particularly important in helping eggs producers to attract consumers, especially as the competition intensifies. Marketing efforts by major companies are expected to increase in the coming years as they look to attract new consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Eggs industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eggs industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eggs in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eggs in Italy?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Eggs sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Eggs in Italy - Category analysis
KEY DATA FINDINGS
Eggs remain a staple of the Italian diet
Eggs find appeal among those looking to follow high-protein diets
Consumers likely to demand higher production standards as the focus on animal welfare intensifies
Marketing and innovation should support growth in eggs
Fresh Food in Italy - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
Eggs
Includes all fresh poultry eggs, egg albumen (egg whites), as well as liquid or dry hen eggs packaged and sold loose. Egg substitutes are also included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eggs research and analysis database.
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