Volume sales for eggs rose in Italy in 2025, supported by affordability, versatility and steady demand across home cooking and foodservice. As price pressure persisted in higher-cost proteins, eggs retained a cost-effective role within protein-focused and everyday diets, reinforced by quick preparation and broad culinary use. Over the forecast period, growth is set to continue as traceability and higher-welfare production gain weight in purchase decisions, supported by tighter labelling requirem
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Overview:
Understand the latest market trends and future growth opportunities for the Eggs industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eggs industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eggs in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eggs in Italy?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Eggs sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Eggs in Italy - Category analysis
KEY DATA FINDINGS
Affordability anchors demand as welfare standards rise
Eggs continues to benefit from staple nature and affordability
Animal welfare concerns drive development
Traceability and clean labelling to come to the fore
Possible obstacles to stronger growth include rising costs though marketing and innovation should bolster sales
Fresh Food in Italy - Industry Overview
Health-led demand supports fresh food despite inflation
KEY DATA FINDINGS
Flat volume growth recorded with shift towards high-protein, nutritious and sustainable options
Cost-conscious consumers continue to trade down amid rising threat from processed alternatives and climate volatility
Health focus will see nuts, eggs and sweet potatoes drive overall growth amid persistent climate-related challenges
Wellness concerns favour fresh food despite packaged threat
Italians maintain habit of shopping at neighbourhood stores
Discounters channel benefits from favourable pricing and increased focus on sustainability
COUNTRY REPORTS DISCLAIMER
Eggs
Includes all fresh poultry eggs, egg albumen (egg whites), as well as liquid or dry hen eggs packaged and sold loose. Egg substitutes are also included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eggs research and analysis database.
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