Avian flu and rising temperatures impacted the production of eggs in Japan in 2025 which led to rising prices. This in turn led to a drop in retail demand with consumers being impacted by rising living costs and thus being under pressure to look for savings. Foodservice sales saw a moderate increase thanks to an increase in tourism and a rebound in domestic demand, but financial pressures also constrained the channel’s recovery.
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Overview:
Understand the latest market trends and future growth opportunities for the Eggs industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eggs industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eggs in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eggs in Japan?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Eggs sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Eggs in Japan - Category analysis
KEY DATA FINDINGS
Production challenges put downward pressure on sales of eggs in 2025
Sales of eggs decline amid rising costs and extreme weather
Supermarkets lead retail sales but health and beauty specialists gain momentum
Price pressures, demographic shifts, and changing habits are obstacles to growth
Demand for value-added eggs rises as price gap with standard eggs narrows
Fresh Food in Japan - Industry Overview
Rising prices and a shrinking population limit growth opportunities in 2025
KEY DATA FINDINGS
Fresh food sees mixed results in 2025 as foodservice outperforms retail growth
Smaller households and the search for convenience informs market demand
Economic pressures forcing players to rethink their strategies
The search for convenient meal solutions and an ageing population set to restrict growth
“Imperfect” produce could deliver growth opportunities
E-commerce still full of potential but store-based retailers will remain dominant
Supermarkets continue to dominate but other channels make inroads
Retail e-commerce still full of potential despite reduced growth opportunities
COUNTRY REPORTS DISCLAIMER
Eggs
Includes all fresh poultry eggs, egg albumen (egg whites), as well as liquid or dry hen eggs packaged and sold loose. Egg substitutes are also included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eggs research and analysis database.
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