Retail current value sales of processed fruit and vegetables in Nigeria saw further double-digit, if slower, growth in 2025. Meanwhile, processed fruit and vegetables saw only a marginal drop in retail volume sales, following fast decreases in 2023 and 2024 amidst harsher inflationary conditions. With some stability in inflation and a slower, albeit still strong, rise in the average unit price, the category began to see stabilisation. However, given persistent challenging conditions, the demand

Processed fruit and vegetables in Morocco registered strong growth in retail volume sales and especially retail current value sales in 2025. While categories like shelf stable vegetables and frozen processed potatoes are popular, the offer and consumption of some other types remain underdeveloped, thereby providing room for further growth across processed fruit and vegetables. Increasingly hectic lifestyles and high prices of fresh vegetables continued to push convenience and affordability aspec

Shelf stable continued to account for most value and volume sales, though frozen processed potatoes registered the highest value growth. Small local grocers continued to dominate distribution and larger ranges within these outlets also supported value growth.

Value sales of processed fruit and vegetables grew in 2025, driven by rising fresh produce prices and the convenience of shelf stable options. Imports of key products, including canned pears, mixed fruits, corn, and peas, have risen for four consecutive years. Going forward, growth will be supported by persistent food inflation, the growing appeal of Western-style offerings amplified by social media, and the time burden associated with preparing traditional fresh staples.

Processed fruit and vegetables recorded steady volume growth in Algeria in 2025, supported by urbanisation, busy lifestyles, and rising demand for convenient products, with continued opportunities for innovation, premiumisation, and sustainable production.

Processed fruit and vegetables, and in particular, shelf stable vegetables, continued to be in demand among the Kenyan middle class, with convenience supporting sales. Over, the forecast period, rising health consciousness will have an impact in terms of messaging and product development. For instance, there will be increasing offerings with lower sugar and salt content.

Processed fruit and vegetables in India witnessed strong, steady retail volume sales growth and further double-digit retail current value growth in 2025, driven primarily by the robust demand for frozen processed potatoes. In India, there remains a strong preference for fresh fruits and vegetables, which continues to limit the penetration and regular use of processed alternatives. Nonetheless, at the end of the review period, processed fruit and vegetables continued to gain acceptance from espec

In the Philippines, processed fruit and vegetables recorded modest value growth in 2025 while retail volume was broadly flat, indicating that price dynamics and limited premiumisation were more influential than higher per-capita consumption. Shelf stable fruit remained the largest value segment, supported by demand for convenient, long-life ingredients that help households manage time pressures and variable fresh produce availability. Frozen formats delivered the fastest value growth, although s

In Vietnam, value sales of processed fruit and vegetables increased in 2025, supported by resilient demand and the growing role of shelf-stable fruit in beverages as well as desserts. Canned peach, lychee and longan benefited from widening usage in fruit teas, smoothies and cocktails, giving the category more frequent occasions than traditional home cooking alone. Supply has also become more dependable as import flows normalised, improving on-shelf availability and enabling more consistent promo

Over 2025, processed fruit and vegetables in the UK is projected to see further strong growth in retail current value sales and another moderate increase in retail volume sales. The growth performance of processed fruit and vegetables is positive across all categories in retail volume and current value terms, underpinned by a resurgence in demand as inflationary pressures on prices eased. Moreover, while shoppers continued to prioritise cost-efficiency and convenience, processed fruit and vegeta

Current value sales of processed fruit and vegetables registered moderate growth in 2025, while volume growth remained limited. Ongoing food inflation, persistent cost-of-living challenges, and uncertainties in global supply – amplified by US trade policies – are prompting Japanese consumers to prioritise affordable staple foods. This environment is encouraging growth in private label products and discount retailers, as private labels expand their ranges and offer quality comparable to branded g

While processed fruit and vegetables in Uzbekistan has continued to expand in retail volume and current value terms in 2025, it is set to be the weakest performer among the main staple foods categories in both respects. This is partly due to increasing maturity, but primarily attributable to the fact that local consumers overwhelmingly favour fresh varieties, which are widely available and typically more affordable. The strong cultural preference for fresh produce also means assortments in proce

Sales of processed fruit and vegetables are seeing a fairly stable performance in Bosnia and Herzegovina in 2025, in both value and volume terms, with value growth stronger and volume growth low. This indicates high prices balanced with baseline demand.

The processed fruit and vegetables category in Portugal recorded solid value growth in 2025, supported by inflationary pressures, moderate volume gains, and the enduring appeal of convenient and affordable food staples. Although production costs – especially for energy, packaging and raw materials – continued to rise, Portuguese consumers maintained regular purchasing of these products due to their practicality, long shelf life, and relatively low cost compared to fresh alternatives.

Processed fruit and vegetables witnessed robust growth in 2025, with frozen variants outperforming shelf-stable options. Rising prices shaped demand patterns, whist the expansion of modern retailers into rural and small communities improved accessibility to products.

Value sales of processed fruit and vegetables rose in 2025 as Norwegian consumers increasingly sought convenient, nutritious and climate-conscious meal solutions. Growth was supported by the expanding role of frozen formats, which offered consistent quality and year-round availability at a time when weather volatility and supply chain uncertainty affected fresh produce reliability. Frozen processed potatoes, mixed vegetables and fruit blends continued to benefit from their versatility and alignm

Consumer demand for processed fruit and vegetables continued to rise in 2025, despite rampant inflation and rising production costs. Frozen fruit and vegetables was a best-seller offering a combination of convenience, health and affordability.

With inflation gradually receding, current value growth for processed fruit and vegetables in Uruguay in 2025 is expected to be down moderately on 2024. Retail volume growth also looks set to fall below that recorded the previous year, partly because reduced pressure on household budgets has made consumers less worried about food waste and therefore more likely to buy fresh varieties. The latter trend has been given added impetus by rising health-consciousness, in that fresh fruit and vegetables

Swedes continue to rely on processed fruit and vegetables, with frozen processed products gaining consumer interest. Aside from the health benefits, consumers enjoy the convenience of frozen lines which can help reduce food wastage and therefore aligns with sustainable values.

Processed fruit and vegetables is seeing healthy value growth and positive volume growth in Colombia in 2025, with value growth a little lower than compared to last year, albeit with volume growth showing improvements. This indicates that prices are stabilising and consumers’ spending power is gradually increasing.

In 2025, value sales of processed fruit and vegetables in Egypt increased, primarily due to inflation and rising production and transportation costs, rather than a rise in consumption. Despite a decrease in purchasing power, many households continued to buy processed fruits and vegetables because of its convenience, health benefits and long shelf life. However, some consumers opted for fresh produce to save money. Frozen vegetables recorded substantial growth in 2025, as consumers sought afforda

Sales of processed fruit and vegetables are seeing a positive performance in both value and volume terms in Canada in 2025, reflecting stable baseline demand. Sales have also improved slightly compared to growth rates seen in 2024, which indicates recovering consumer purchasing power related to these products, as inflationary pressures ease. This is attributed to the fact that prices in processed fruit and vegetables tend to be lower than seen in some other categories in staple foods, along with

Value sales of processed fruit and vegetables increased in Poland in 2025, underpinned by consumer demand for convenient, nutritious and affordable food solutions. Health-conscious Polish consumers increasingly recognise processed fruits and vegetables – particularly frozen and shelf-stable options – as practical ways to ensure daily intake of essential vitamins, fibre and minerals. The category’s strong performance was further supported by the perception that frozen products retain most of thei

Consumers in Turkey are increasingly relying on processed vegetables and potatoes as affordable products they can stock up on in a difficult economic climate. Discounters and supermarkets have expanded private label lines to keep pace with demand, with hard discounter BIM Birlesik Magazacilik AS taking the leading retail value share overall.