Demand for processed fruit and vegetables in South Africa continued to expand in 2025, supported by consumers’ preference for versatile, long-shelf-life products that can be used across multiple home-cooking occasions. Frozen processed vegetables performed especially well, thanks to their reduced risk of spoilage and relative affordability compared with fresh options. In terms of distribution, small local grocers also gained ground, driven by high food inflation, weak income growth, and elevated

Processed fruit and vegetables in North Macedonia saw current value growth slow slightly in 2025 as pricing pressures eased in line with a sustained drop in inflation. A more modest dip in retail volume growth meanwhile was mainly attributable to the combined effects of maturity and population decline, but also reflected the fact that rising health-consciousness is making some consumers inclined to favour fresh varieties, which are often perceived to be more nutritious. Nonetheless, the convenie

Processed fruit and vegetables is seeing growth driven by the combination of the two key trends shaping demand across packaged food convenience and health. With busy modern consumers looking for ways to meet their nutritional needs with minimal time and effort, there is growing demand for products such as frozen fruit, which can be used for the quick preparation of smoothies.

In 2025, processed fruit and vegetables in Hong Kong recorded ongoing value growth, supported by the continued shift from foodservice to home cooking during high living costs. Shelf-stable formats led both in size and value growth, benefiting from affordability, long shelf life, and reduced food waste, making the products particularly attractive to price-sensitive households. Private label emerged as the most dynamic competitive force, gaining traction as consumers sought cost-effective pantry s

Processed fruit and vegetables in Brazil saw value decline in 2025 as households prioritised core staples amid still-elevated food inflation, high interest rates and constrained disposable income. Price competition intensified as consumers shifted further towards value-led retailers and private label, which lowered average unit prices and limited revenue growth even where volumes were broadly resilient. Weather volatility continued to create uneven availability and pricing across inputs, adding

Processed fruit and vegetables saw low value growth in Taiwan in 2025, however, this was at a slightly stronger rate of growth compared to the previous year. Meanwhile, volume returned to low positive growth following a previous negative slump. This indicates a stabilisation of consumption. However, it is also noted that the habit of stockpiling has been inherited from the pandemic era, which influences sales patterns in categories which offer shelf-stable and frozen/freezable products.

Processed fruit and vegetables in Thailand delivered steady retail value growth in 2025, supported by higher living costs and a stronger shift towards home cooking, with shelf stable fruit remaining the largest subcategory on the back of dessert and baking use cases. Frozen processed fruit and vegetables was the fastest-rising area, led by frozen processed potatoes as urban consumers and expatriates prioritised quick preparation, portion flexibility and lower waste versus fresh produce. Over the

Retail current value sales of processed fruit and vegetables in Nigeria saw further double-digit, if slower, growth in 2025. Meanwhile, processed fruit and vegetables saw only a marginal drop in retail volume sales, following fast decreases in 2023 and 2024 amidst harsher inflationary conditions. With some stability in inflation and a slower, albeit still strong, rise in the average unit price, the category began to see stabilisation. However, given persistent challenging conditions, the demand

Processed fruit and vegetables in Morocco registered strong growth in retail volume sales and especially retail current value sales in 2025. While categories like shelf stable vegetables and frozen processed potatoes are popular, the offer and consumption of some other types remain underdeveloped, thereby providing room for further growth across processed fruit and vegetables. Increasingly hectic lifestyles and high prices of fresh vegetables continued to push convenience and affordability aspec

Shelf stable continued to account for most value and volume sales, though frozen processed potatoes registered the highest value growth. Small local grocers continued to dominate distribution and larger ranges within these outlets also supported value growth.

Value sales of processed fruit and vegetables grew in 2025, driven by rising fresh produce prices and the convenience of shelf stable options. Imports of key products, including canned pears, mixed fruits, corn, and peas, have risen for four consecutive years. Going forward, growth will be supported by persistent food inflation, the growing appeal of Western-style offerings amplified by social media, and the time burden associated with preparing traditional fresh staples.

Processed fruit and vegetables recorded steady volume growth in Algeria in 2025, supported by urbanisation, busy lifestyles, and rising demand for convenient products, with continued opportunities for innovation, premiumisation, and sustainable production.

Processed fruit and vegetables, and in particular, shelf stable vegetables, continued to be in demand among the Kenyan middle class, with convenience supporting sales. Over, the forecast period, rising health consciousness will have an impact in terms of messaging and product development. For instance, there will be increasing offerings with lower sugar and salt content.

Processed fruit and vegetables in India witnessed strong, steady retail volume sales growth and further double-digit retail current value growth in 2025, driven primarily by the robust demand for frozen processed potatoes. In India, there remains a strong preference for fresh fruits and vegetables, which continues to limit the penetration and regular use of processed alternatives. Nonetheless, at the end of the review period, processed fruit and vegetables continued to gain acceptance from espec

In the Philippines, processed fruit and vegetables recorded modest value growth in 2025 while retail volume was broadly flat, indicating that price dynamics and limited premiumisation were more influential than higher per-capita consumption. Shelf stable fruit remained the largest value segment, supported by demand for convenient, long-life ingredients that help households manage time pressures and variable fresh produce availability. Frozen formats delivered the fastest value growth, although s

In Vietnam, value sales of processed fruit and vegetables increased in 2025, supported by resilient demand and the growing role of shelf-stable fruit in beverages as well as desserts. Canned peach, lychee and longan benefited from widening usage in fruit teas, smoothies and cocktails, giving the category more frequent occasions than traditional home cooking alone. Supply has also become more dependable as import flows normalised, improving on-shelf availability and enabling more consistent promo

Over 2025, processed fruit and vegetables in the UK is projected to see further strong growth in retail current value sales and another moderate increase in retail volume sales. The growth performance of processed fruit and vegetables is positive across all categories in retail volume and current value terms, underpinned by a resurgence in demand as inflationary pressures on prices eased. Moreover, while shoppers continued to prioritise cost-efficiency and convenience, processed fruit and vegeta

Current value sales of processed fruit and vegetables registered moderate growth in 2025, while volume growth remained limited. Ongoing food inflation, persistent cost-of-living challenges, and uncertainties in global supply – amplified by US trade policies – are prompting Japanese consumers to prioritise affordable staple foods. This environment is encouraging growth in private label products and discount retailers, as private labels expand their ranges and offer quality comparable to branded g

While processed fruit and vegetables in Uzbekistan has continued to expand in retail volume and current value terms in 2025, it is set to be the weakest performer among the main staple foods categories in both respects. This is partly due to increasing maturity, but primarily attributable to the fact that local consumers overwhelmingly favour fresh varieties, which are widely available and typically more affordable. The strong cultural preference for fresh produce also means assortments in proce

Sales of processed fruit and vegetables are seeing a fairly stable performance in Bosnia and Herzegovina in 2025, in both value and volume terms, with value growth stronger and volume growth low. This indicates high prices balanced with baseline demand.

The processed fruit and vegetables category in Portugal recorded solid value growth in 2025, supported by inflationary pressures, moderate volume gains, and the enduring appeal of convenient and affordable food staples. Although production costs – especially for energy, packaging and raw materials – continued to rise, Portuguese consumers maintained regular purchasing of these products due to their practicality, long shelf life, and relatively low cost compared to fresh alternatives.

Processed fruit and vegetables witnessed robust growth in 2025, with frozen variants outperforming shelf-stable options. Rising prices shaped demand patterns, whist the expansion of modern retailers into rural and small communities improved accessibility to products.

Value sales of processed fruit and vegetables rose in 2025 as Norwegian consumers increasingly sought convenient, nutritious and climate-conscious meal solutions. Growth was supported by the expanding role of frozen formats, which offered consistent quality and year-round availability at a time when weather volatility and supply chain uncertainty affected fresh produce reliability. Frozen processed potatoes, mixed vegetables and fruit blends continued to benefit from their versatility and alignm

Consumer demand for processed fruit and vegetables continued to rise in 2025, despite rampant inflation and rising production costs. Frozen fruit and vegetables was a best-seller offering a combination of convenience, health and affordability.