While processed fruit and vegetables in Uzbekistan has continued to expand in retail volume and current value terms in 2025, it is set to be the weakest performer among the main staple foods categories in both respects. This is partly due to increasing maturity, but primarily attributable to the fact that local consumers overwhelmingly favour fresh varieties, which are widely available and typically more affordable. The strong cultural preference for fresh produce also means assortments in proce

Sales of processed fruit and vegetables are seeing a fairly stable performance in Bosnia and Herzegovina in 2025, in both value and volume terms, with value growth stronger and volume growth low. This indicates high prices balanced with baseline demand.

The processed fruit and vegetables category in Portugal recorded solid value growth in 2025, supported by inflationary pressures, moderate volume gains, and the enduring appeal of convenient and affordable food staples. Although production costs – especially for energy, packaging and raw materials – continued to rise, Portuguese consumers maintained regular purchasing of these products due to their practicality, long shelf life, and relatively low cost compared to fresh alternatives.

Processed fruit and vegetables witnessed robust growth in 2025, with frozen variants outperforming shelf-stable options. Rising prices shaped demand patterns, whist the expansion of modern retailers into rural and small communities improved accessibility to products.

Value sales of processed fruit and vegetables rose in 2025 as Norwegian consumers increasingly sought convenient, nutritious and climate-conscious meal solutions. Growth was supported by the expanding role of frozen formats, which offered consistent quality and year-round availability at a time when weather volatility and supply chain uncertainty affected fresh produce reliability. Frozen processed potatoes, mixed vegetables and fruit blends continued to benefit from their versatility and alignm

Consumer demand for processed fruit and vegetables continued to rise in 2025, despite rampant inflation and rising production costs. Frozen fruit and vegetables was a best-seller offering a combination of convenience, health and affordability.

With inflation gradually receding, current value growth for processed fruit and vegetables in Uruguay in 2025 is expected to be down moderately on 2024. Retail volume growth also looks set to fall below that recorded the previous year, partly because reduced pressure on household budgets has made consumers less worried about food waste and therefore more likely to buy fresh varieties. The latter trend has been given added impetus by rising health-consciousness, in that fresh fruit and vegetables

Swedes continue to rely on processed fruit and vegetables, with frozen processed products gaining consumer interest. Aside from the health benefits, consumers enjoy the convenience of frozen lines which can help reduce food wastage and therefore aligns with sustainable values.

Processed fruit and vegetables is seeing healthy value growth and positive volume growth in Colombia in 2025, with value growth a little lower than compared to last year, albeit with volume growth showing improvements. This indicates that prices are stabilising and consumers’ spending power is gradually increasing.

In 2025, value sales of processed fruit and vegetables in Egypt increased, primarily due to inflation and rising production and transportation costs, rather than a rise in consumption. Despite a decrease in purchasing power, many households continued to buy processed fruits and vegetables because of its convenience, health benefits and long shelf life. However, some consumers opted for fresh produce to save money. Frozen vegetables recorded substantial growth in 2025, as consumers sought afforda

Sales of processed fruit and vegetables are seeing a positive performance in both value and volume terms in Canada in 2025, reflecting stable baseline demand. Sales have also improved slightly compared to growth rates seen in 2024, which indicates recovering consumer purchasing power related to these products, as inflationary pressures ease. This is attributed to the fact that prices in processed fruit and vegetables tend to be lower than seen in some other categories in staple foods, along with

Value sales of processed fruit and vegetables increased in Poland in 2025, underpinned by consumer demand for convenient, nutritious and affordable food solutions. Health-conscious Polish consumers increasingly recognise processed fruits and vegetables – particularly frozen and shelf-stable options – as practical ways to ensure daily intake of essential vitamins, fibre and minerals. The category’s strong performance was further supported by the perception that frozen products retain most of thei

Consumers in Turkey are increasingly relying on processed vegetables and potatoes as affordable products they can stock up on in a difficult economic climate. Discounters and supermarkets have expanded private label lines to keep pace with demand, with hard discounter BIM Birlesik Magazacilik AS taking the leading retail value share overall.

In 2025, processed fruit and vegetables in Peru faced a challenging environment, with the category contracting in current value terms as consumers increasingly gravitated toward fresh alternatives. In a context of persistent pressure on household budgets, shoppers have become more selective about which products they are prepared to pay a premium for, and in many cases fresh fruit and vegetables are perceived as better value, especially when purchased in traditional markets where prices are more

In 2025, value of sales for processed fruits and vegetables in Finland increased, influenced by updated dietary guidelines that promoted higher consumption of fruits and vegetables. There was also a growing interest in health and sustainability among consumers. Convenience played a significant role, with innovations such as frozen smoothie mixes and ready-to-use products becoming popular among busy individuals. Frozen berries emerged as the leading growth driver, benefiting from its cultural sig

While fresh produce continues to dominate consumer preferences, processed fruit and vegetables are seeing a stable performance in 2025, supported by their convenience and demand in winter, when fresh vegetables are less appealing in terms of taste and quality than during summer. Consumers are increasingly turning to private label offerings for their affordability and acceptable quality as living costs rise and there is low brand loyalty in the category.

Demand for processed fruit and vegetables in Lithuania is constrained by ongoing saturation and strong competition from fresh and frozen alternatives. Seasonal factors, such as cold summer temperatures, have also affected key products like processed beetroot, a staple ingredient in the traditional cold soup, Šaltibaršciai. Shelf stable beans is the fastest-growing category supported by rising interest in global cuisines and strong promotions. Private label offerings, particularly Maxima’s Well D

Shelf stable vegetables continue to account for most value sales, through frozen processed fruit gains most value share. This is due to its healthy positioning and also due to the rising popularity of smoothies. Local company, Gori Feeding Cannery Kula, continues to lead, supported by an expansive offering of shelf stable products.

Shelf stable beans continue to be very popular and sustain sales of processed fruit and vegetables overall. Supermarkets lead distribution, but hypermarkets and discounters making gains. Over the forecast period, frozen offering should gain value share, due to their healthier positioning.

Value growth of processed fruits and vegetables in Hungary increased in 2025, supported by rising demand for frozen options. Consumers perceive these items as convenient, affordable, and nutritionally reliable, thanks to advancements in freezing technologies. Consequently, frozen processed vegetables performed well, with brands like Bonduelle promoting its versatility and health benefits. In contrast, shelf-stable fruits recorded a decline due to higher prices, supply chain issues, and a growing

Processed fruit and vegetables in Indonesia achieved stable single-digit growth in 2025, primarily driven by younger, urban consumers prioritising convenience and cost-efficiency in home cooking. Products like pre-cut fruits and shelf stable beans, offering affordability, nutrition, and ease of preparation, gained significant traction, bolstered by online recipes and home food businesses. While fresh produce remained dominant, processed options addressed busy lifestyles and waste reduction. Kikk

In the United Arab Emirates, processed fruit and vegetables is recording rising retail value sales in 2025 as convenience-focused consumers increasingly opt for frozen and canned formats that offer minimal preparation, long shelf life and reduced food waste. Frozen processed fruit and vegetables is the most dynamic subcategory, benefiting from year-round availability, diverse recipe-oriented blends and a growing perception that frozen options better retain vitamins and minerals than some shelf-s

Current value growth for processed fruit and vegetables in Israel in 2025 looks set to be moderately slower than in 2024, as pricing pressures – though still trending upward – have eased somewhat thanks to a more stable inflationary environment. The same factors have had a broadly positive impact on retail volume growth, however, in that the rate is projected to be unchanged on the previous year despite the continued erosion of purchasing power. Enduring appreciation for the convenience of these

In 2025, New Zealand’s processed fruit and vegetables category was shaped by a pronounced move toward shelf stable and frozen formats as households adapted to ongoing economic uncertainty, fluctuating fresh produce prices and persistent climate-related disruptions. With inflationary pressures continuing from 2024, many families grew more cautious about purchasing fresh vegetables that remained vulnerable to seasonal price spikes and unpredictable supply, leading to increased reliance on long-lif