PROSPECTS AND OPPORTUNITIES
Private label and the appeal of fresh options limits growth over the forecast period
Processed fruit and vegetables in Norway are projected to experience modest retail volume and value growth in the forecast period. Several factors will constrain growth, including the ongoing competition from fresh produce, which remains the preferred choice in many packaged food categories.
The Nyt Norge label and organic certification drives sales over the forecast period
The localisation trend, marked by a growing demand for domestically produced products, is anticipated to be a significant value driver on the processed fruit and vegetables landscape over the forecast period. While this trend may not have as pronounced an impact as in other categories—given that not all products can be sourced or produced in Norway—it will still be influential for certain items.
International tastes and recipes support demand for processed fruit and vegetables
Norwegians' growing interest in exploring new cuisines and products will drive growth in the processed fruit and vegetables landscape. As consumers become more adventurous in their culinary choices, they will shift towards embracing exotic ingredients and flavours.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Norway?
- Which are the leading brands in Processed Fruit and Vegetables in Norway?
- How are products distributed in Processed Fruit and Vegetables in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Norway - Category analysis
KEY DATA FINDINGS
Processed fruit and vegetables appeal through reducing waste and offering convenience
Frozen berries and vegetables are challenged by fluctuating prices
Private label has a strong foothold, offering ongoing innovations on the landscape
Private label and the appeal of fresh options limits growth over the forecast period
The Nyt Norge label and organic certification drives sales over the forecast period
International tastes and recipes support demand for processed fruit and vegetables
Staple Foods in Norway - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
-
- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
-
- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!