PROSPECTS AND OPPORTUNITIES
Strong outlook for processed fruit and vegetables
Processed fruit and vegetables is expected to see significant retail volume growth during the forecast period. Households will increasingly depend on these affordable foods due to the high cost of living in Egypt.
Americana Egypt expected to secure its leading position
Americana Egypt has already secured a leading position in processed fruit and vegetables by offering a broad range of products, including canned beans and frozen vegetables. With two key brands, Americana and California Garden, the company caters to different price points.
Players are prioritising exports over domestic sales
Several factors are driving up fruit and vegetable prices in Egypt, including changes in agricultural production caused by limited land and water scarcity. Additionally, farmers are focusing on other crops that are in higher demand and achieve better profitability, particularly for export markets which helps secure foreign currency.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Egypt?
- Which are the leading brands in Processed Fruit and Vegetables in Egypt?
- How are products distributed in Processed Fruit and Vegetables in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Egypt - Category analysis
KEY DATA FINDINGS
Consumption of processed fruit and vegetables remains stable despite price hikes
Desire for affordable and healthy meals draws shoppers towards frozen vegetables
Consumers adopt budget-conscious shopping habits whilst staying health focused
Strong outlook for processed fruit and vegetables
Americana Egypt expected to secure its leading position
Players are prioritising exports over domestic sales
Staple Foods in Egypt - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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