PROSPECTS AND OPPORTUNITIES
Challenges from fresh produce and limited growth prospects
The processed fruit and vegetables category is expected to face modest growth prospects over the forecast period as fresh produce continues to dominate consumer preferences. The availability of fresh vegetables and fruits year-round through modern retail channels and the government’s commitment to maintaining a lower VAT rate on fresh produce have heightened competition.
Seasonal spikes and the importance of traditional cuisine
Seasonal demand remains a critical factor for processed vegetables, with Christmas and Easter continuing to drive sales peaks, particularly for canned peas and corn, which are integral to traditional Latvian dishes like Olivier salad. However, the popularity of this mayonnaise-heavy dish is gradually declining among younger generations, potentially impacting demand for these staple ingredients.
Opportunities in frozen vegetable mixtures for quick meals
Frozen vegetable mixtures are expected to see increasing demand, particularly for their utility in preparing quick and convenient meals like soups. This segment offers significant potential, especially as more Latvian households acquire standalone freezers, which remain uncommon but are gradually becoming more widespread.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Latvia?
- Which are the leading brands in Processed Fruit and Vegetables in Latvia?
- How are products distributed in Processed Fruit and Vegetables in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Latvia - Category analysis
KEY DATA FINDINGS
Steady recovery amidst stabilised prices
Beans and corn thrive on international and traditional culinary trends
Private label dominance grows amid price sensitivity
Challenges from fresh produce and limited growth prospects
Seasonal spikes and the importance of traditional cuisine
Opportunities in frozen vegetable mixtures for quick meals
Staple Foods in Latvia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
-
- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
-
- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!