COMPETITIVE LANDSCAPE
Orkla Foods enjoys significant negotiating power with retailers
Orkla Foods Latvija SIA maintains a firm hold on market leadership both historically and in 2025. Its wide range of Spilva-branded products across all categories continues to drive its strong performance.
Maxima’s private label range drives its strong performance
However, Maxima Latvija SIA is the fastest growing company in 2025, driven by the strong performance of its Well Done private label line in canned vegetables and fruit. This reflects the company’s broader regional strategy, as the same model is evident in the neighbouring markets of Lithuania and Estonia.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Latvia?
- Which are the leading brands in Processed Fruit and Vegetables in Latvia?
- How are products distributed in Processed Fruit and Vegetables in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Latvia - Category analysis
KEY DATA FINDINGS
Stable demand for convenient products
Products remain a traditional part of daily nutrition in the country
Price and promotions dictate purchasing decisions
Stability, with fresh produce continuing to dominate
Opportunities in frozen vegetable mixtures for quick meals
Lower VAT makes products more affordable
Orkla Foods enjoys significant negotiating power with retailers
Maxima’s private label range drives its strong performance
Smaller convenience stores are an attractive option for everyday purchases
E-commerce increasingly popular for delivery of heavy items
Staple Foods in Latvia - Industry Overview
Limited expansion but steady demand for core products
KEY DATA FINDINGS
Impact of a cold summer
Price is key
Consumers seek products that offer both taste and freshness
Mature market with little room for growth
Private label expansion
Better future for barbecue-related products
Forevers leads a highly fragmented market
Nord-Exim benefits from the rising demand for affordable and quick meal options
Rapid growth of private label
Leading convenience stores offer a broad selection of products
Discounters appeal amid ongoing economic uncertainty
E-commerce continues to expand in 2025
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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