COMPETITIVE LANDSCAPE
S Group strengthens its leadership through a strong private label performance and a focus on Finnish origin
S Group remained the leading company in processed fruit and vegetables in Finland in 2025, further strengthening its share over the year. Its success is driven by a strong private label portfolio, with Kotimaista emphasising Finnish origin and delivering trusted quality at affordable prices an appealing proposition for consumers who prioritise locally sourced produce.
McCain Foods Nordic drives strong momentum through quality, variety and robust distribution
McCain Foods Nordic was the most dynamic company in 2025, achieving notable sales growth within frozen processed potatoes. The company’s long-standing reputation for delivering high-quality, consistently crisp products across a wide variety of cuts helped reinforce its position.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Finland?
- Which are the leading brands in Processed Fruit and Vegetables in Finland?
- How are products distributed in Processed Fruit and Vegetables in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Finland - Category analysis
KEY DATA FINDINGS
Processed fruit and vegetables record strong growth driven by health trends and convenience
Updated dietary guidelines and convenience trends drive growth in processed fruit and vegetables
Frozen berries drive value growth within processed fruit and vegetables in Finland
Convenience and premiumisation are set to support value growth across the forecast period
Health and wellness trends are expected to shape future innovation in processed fruit and vegetables
Sustainability and health priorities are set to influence packaging innovation in Finland
S Group strengthens its leadership through a strong private label performance and a focus on Finnish origin
McCain Foods Nordic drives strong momentum through quality, variety and robust distribution
Hypermarkets retains its leadership through a wide range and strong value appeal
Retail e-commerce accelerates growth by meeting rising demand for convenience
Staple Foods in Finland - Industry Overview
Evolving consumer priorities impact the sales of staple foods in Finland 2025
KEY DATA FINDINGS
Value sales of staple foods decline amid price sensitivity and health driven shifts
Sustainability, convenience and flavour profiles influence sales in staple foods in Finland
Health and wellness concerns shape buying habits within staple foods in 2025
Premiumisation and home cooking is set to support steady value growth in staple foods
Convenience is set to shape staple food innovation across the forecast period
Health and wellness is set to accelerate innovation and influence consumer choices
S Group strengths its leadership with an extensive portfolio of private label products
Meeat Food Tech Oy drives growth through plant-based alternatives
Hypermarkets maintains its lead in distribution through appealing price points and loyalty schemes
Growth for retail e-commerce is driven by a wide product selection and rapid delivery services
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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