PROSPECTS AND OPPORTUNITIES
Domestic production and sustainability will remain high on the agenda
Local provenance and sustainability are important to Finns, and over the forecast period, players will seek to emphasise domestic production in their marketing strategies and on packaging. As an example, Apetit offers a story about the challenges faced in ensuring the quality of its peas, which are frozen within two hours of being harvested on local farms.
Frozen fruit and vegetables will benefit from concerns about food waste
On average, Finns throw away 2030 kg of food every year. Eating more frozen food can help with efforts to tackle climate change, as it generates almost half as much food waste since consumers can use only what they need at any given time and store the rest in the freezer for later.
Key trends will inform packaging developments in the years ahead
Packaging trends will favour health and wellness and sustainability in the years ahead, with an emphasis on recycled and recyclable materials. For example, the local Pakkasmarja frozen berry brand, which is associated with the well-known local designer Atso-Kasper Costiander, has packaging that features the Produce of Finland symbol to indicate domestic origin and the Heart Symbol to indicate that it is a healthier option.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Finland?
- Which are the leading brands in Processed Fruit and Vegetables in Finland?
- How are products distributed in Processed Fruit and Vegetables in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Finland - Category analysis
KEY DATA FINDINGS
Modest growth in a mature category
Convenience trend informs new product development
Private label and discounters benefit from price sensitivity in 2024
Domestic production and sustainability will remain high on the agenda
Frozen fruit and vegetables will benefit from concerns about food waste
Key trends will inform packaging developments in the years ahead
Staple Foods in Finland - Industry Overview
Key trends in 2024
Staple foods in 2024: The big picture
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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