COMPETITIVE LANDSCAPE
Del Monte leads through high brand awareness and trust, while local companies compete through pricing
Del Monte Asia was the leading company of overall processed fruit and vegetables in 2025. The Del Monte brand enjoys high awareness and a strong reputation for quality, and many consumers associate it with international food safety standards and reliable product consistency.
Halong Canned Food declines in 2025
Halong Canned Food struggled in 2025. The player has a strong base in processed meat and seafood and is focusing on leveraging its category knowledge, logistics and existing retail relationships to expand in processed fruit.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Vietnam?
- Which are the leading brands in Processed Fruit and Vegetables in Vietnam?
- How are products distributed in Processed Fruit and Vegetables in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Vietnam - Category analysis
KEY DATA FINDINGS
Canned fruit gains new occasions through café culture
Shelf stable fruit remains key driver in 2025
Fruit-based tea attracts rising interest in Vietnam, supporting sales in specific segments
Fresh food alternatives present rising competitive threat
Product origin increasingly scrutinised by consumers
Foodservice channel set to create aspirational demand
Del Monte leads through high brand awareness and trust, while local companies compete through pricing
Halong Canned Food declines in 2025
Small local grocers continues to lead thanks to accessibility and affordability
Online shopping becomes more ingrained in local lifestyles
Staple Foods in Vietnam - Industry Overview
Essentials remain resilient amid cost pressures and health-led upgrades
KEY DATA FINDINGS
Essential nature of staple foods ensure stable demand in 2025
Affordability remains key concern for local consumers
Sustainability trend slowly gains ground in 2025
Forecast period will see continued demand for staple foods
Food safety to see stricter controls in forecast period
Stakeholders increase focus on sustainable development
Acecook leads, focusing on expansion and sustainability
Masan benefits from broad portfolio, while South Korean players gain greater visibility in Vietnam
Shoppers still prefer to frequent local neighbourhood stores
E-commerce and modern grocery channel steal share from small local grocers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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