PROSPECTS AND OPPORTUNITIES
Processed fruit and vegetables expected to remain a niche; raising consumer awareness will be key to drive demand
Over the forecast period, processed fruit and vegetables in Vietnam is expected to demonstrate steady moderate total volume growth. Nonetheless, the category is expected to remain small within overall staple foods.
Foodservice expected to remain a crucial channel for processed fruit and vegetables
Over the forecast period, the foodservice channel is expected to remain dominant in processed fruit and vegetables in Vietnam, and will remain the key driver of growth. Foodservice establishments, including limited-service restaurants, cafés, and drinking shops, are pivotal in raising consumer awareness of these products.
Imported brands expected to remain most prominent in processed fruit and vegetables
In the forecast period, sales of processed fruit and vegetables in Vietnam are expected to remain predominantly driven by imported brands, with local players continuing to play a limited role. The market, while slowly expanding, is still small, and does not yet offer the scale or potential for many local companies to justify significant investment in production and distribution.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Vietnam?
- Which are the leading brands in Processed Fruit and Vegetables in Vietnam?
- How are products distributed in Processed Fruit and Vegetables in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Vietnam - Category analysis
KEY DATA FINDINGS
Processed fruit and vegetables faces more restrained volume growth in 2024
Del Monte Asia continues to lead in 2024, with other top brands also from international companies
Frozen processed potatoes, despite being small, experiences strong growth, driven by foodservice
Processed fruit and vegetables expected to remain a niche; raising consumer awareness will be key to drive demand
Foodservice expected to remain a crucial channel for processed fruit and vegetables
Imported brands expected to remain most prominent in processed fruit and vegetables
Staple Foods in Vietnam - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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