PROSPECTS AND OPPORTUNITIES
Demand for convenience will drive consumer demand for frozen processed vegetables and potatoes
Processed fruit and vegetables in Thailand is set to maintain positive retail volume and current value growth rates throughout the forecast period. Frozen processed potatoes and vegetables are expected to see the strongest growth rates, with convenience continuing to be a key factor driving consumer demand.
Uneven growth across shelf stable fruit and vegetables over the forecast period
Retail volume sales of shelf stable fruit and vegetables are projected to experience slow growth over the forecast period, with performances varying across categories. Shelf stable fruit is expected to continue to drive growth, largely due to the widespread use of such products in desserts, and the diverse range of tropical fruits available, such as rambutan, lychee, longan, and pineapple, which are locally harvested and produced.
Sustainability efforts to increase as environmental concerns rise
As sustainability becomes a growing concern in Thailand, commitments to eco-friendly practices are emerging as key differentiators for brands in the competitive processed fruit and vegetables category; in particular through advances in packaging. For example, Tetra Pak and Sunsweet have partnered to introduce Tetra Recart packaging for Sunsweet’s sweetcorn products.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Thailand?
- Which are the leading brands in Processed Fruit and Vegetables in Thailand?
- How are products distributed in Processed Fruit and Vegetables in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Thailand - Category analysis
KEY DATA FINDINGS
Low retail volume growth for processed fruit and vegetables in 2024
Tourist influx drives foodservice volume growth for processed fruit and vegetables
Health and wellness trend drives greater product variety and better labelling for frozen processed vegetables
Demand for convenience will drive consumer demand for frozen processed vegetables and potatoes
Uneven growth across shelf stable fruit and vegetables over the forecast period
Sustainability efforts to increase as environmental concerns rise
Staple Foods in Thailand - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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