COMPETITIVE LANDSCAPE
Leading player builds strength through focus on consumer connection
Malee Sampran continues to lead the landscape, leveraging its long-established brand equity and deep consumer trust. The company’s strong reputation, built over decades, positions its brands as the go-to options for quality and reliability in this category.
Rising living costs support private label growth
Private label players showed notable dynamism in Thailand over the review period. Growth for these players is closely tied to the ongoing rise in the cost of living, which has prompted consumers to reassess their spending habits and prioritise value-driven choices for everyday staples.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Thailand?
- Which are the leading brands in Processed Fruit and Vegetables in Thailand?
- How are products distributed in Processed Fruit and Vegetables in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Thailand - Category analysis
KEY DATA FINDINGS
Convenience-led formats support steady progress
Shelf stable fruit favoured for home cooking
Frozen processed potatoes prove popular thanks to convenience
Home cooking trend to fuel further strong growth for frozen vegetables and potatoes
Rising interest in frozen variants driven by increased health awareness
Sustainability efforts set to increase as environmental concerns accelerate
Leading player builds strength through focus on consumer connection
Rising living costs support private label growth
Hypermarkets and supermarkets lead distribution
E-commerce rises fastest while convenience channel benefits from nationwide network
Staple Foods in Thailand - Industry Overview
Cost pressures reshape staple food spending
KEY DATA FINDINGS
Staple foods benefits from home-cooking trend
Health and wellness continues to have strong impact on development
Affordability as key growth driver
Health and wellness trends set to accelerate and expand
Premiumisation and innovative flavours will shape progress
Thai President Foods maintains overall leadership in 2025
Private label expands as living cost rise
Modern trade dominates distribution
Proximity and favourable prices support growth in convenience channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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