COMPETITIVE LANDSCAPE
Jeronimo Martins Polska strengthens leadership through private label and pricing strategy
Jeronimo Martins Polska SA maintained its leadership in processed fruit and vegetables in 2025, leveraging its extensive range of shelf-stable and frozen offerings to attract price-sensitive consumers. Private label products under its Biedronka brand remain particularly popular, combining affordability with consistent quality and strong promotional support.
Auchan Polska gains momentum through innovation in frozen potato products
Auchan Polska Sp. z o.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Poland?
- Which are the leading brands in Processed Fruit and Vegetables in Poland?
- How are products distributed in Processed Fruit and Vegetables in Poland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Poland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Poland - Category analysis
KEY DATA FINDINGS
Convenience, affordability and wellness focus sustain strong category performance
Processed fruit and vegetables sustain double-digit value growth amid inflation and changing habits
Frozen fruit and vegetables lead category performance with focus on convenience and quality
Sustained growth driven by health awareness and practical consumption habits
Health and wellness trends strengthen focus on fibre, purity and clean labels
Air fryer adoption and home cooking trends expand consumption occasions
Jeronimo Martins Polska strengthens leadership through private label and pricing strategy
Auchan Polska gains momentum through innovation in frozen potato products
Discounters dominate through affordability and assortment breadth
Small local grocers thrive on proximity and tailored offerings
Staple Foods in Poland - Industry Overview
Affordability, private label expansion and health awareness drive category growth
KEY DATA FINDINGS
Plant-based and sustainable diets gain momentum among younger consumers
Clean labels and natural positioning shape product development
Everyday staples sustain future growth amid mature consumption patterns
Private label continues to expand through affordability and improved perception
Discounters and convenience stores reinforce accessibility while e-commerce evolves
Artisanal baked goods strengthen appeal through quality, freshness and authenticity
Vivera capitalises on plant-based momentum with broad retail presence
Discounters consolidate dominance through price leadership and trust
Convenience stores gain ground through proximity and flexible shopping missions
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
-
- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
-
- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!