PROSPECTS AND OPPORTUNITIES
Health will remain the key driver in processed fruit and vegetables
Health-conscious consumers are expected to remain a key driver of growth for processed fruit and vegetable products. As diet becomes an increasingly integral part of healthcare and wellness routines, staples such as frozen and canned fruits and vegetables will benefit from this trend.
Frozen processed potatoes are expected to witness dynamic growth despite ongoing challenges
Despite rising costs and saturation, frozen processed potatoes is expected to experience dynamic growth. Potatoes hold a special place in Polish cuisine, and their frozen format, which offers convenience without the need for peeling or extended preparation, is a big hit with consumers.
Fresh products remain a threat to online distribution
Fresh fruits and vegetables still pose a significant threat to processed fruit and vegetables, particularly as their availability remains consistent throughout the year. Fresh produce is often perceived as the ideal choice for those looking for natural sources of vitamins and nutrients.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Poland?
- Which are the leading brands in Processed Fruit and Vegetables in Poland?
- How are products distributed in Processed Fruit and Vegetables in Poland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Poland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Poland - Category analysis
KEY DATA FINDINGS
Price competition in frozen aisle creates challenges
Product consolidation is evident in processed fruit and vegetables
Year round demand for healthy and natural foods
Health will remain the key driver in processed fruit and vegetables
Frozen processed potatoes are expected to witness dynamic growth despite ongoing challenges
Fresh products remain a threat to online distribution
Staple Foods in Poland - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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