COMPETITIVE LANDSCAPE
Hagoromo Foods Corp leads a fragmented category
The competitive landscape of processed fruit and vegetables in Japan remained highly fragmented in 2025, with many regional players, reflecting the category's maturity. Hagoromo Foods Corp remained in the lead, mainly due to its strong presence in shelf-stable products.
Private label gains share rapidly as prices rise
As seen elsewhere in staple foods, private label was the biggest beneficiary of rising prices and weakened consumer purchasing power, registering the most dynamic performance in 2025 at the expense of the key category players. Private label lines, found in retailers such as supermarkets and discounters, often offer competitively priced processed fruit and vegetables of comparable quality to leading brands, and continue to expand and attract interest.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Japan?
- Which are the leading brands in Processed Fruit and Vegetables in Japan?
- How are products distributed in Processed Fruit and Vegetables in Japan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Japan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Japan - Category analysis
KEY DATA FINDINGS
Modest growth for processed fruit and vegetables in 2025 amid high inflation
Frozen fruits and vegetables are in demand as fresh fruits and vegetables experience supply issues
Acia bowls drive demand for frozen fruit
Fractionation in the price of fresh food will encourage a shift to frozen options
Processed beans as meal toppers set to remain on-trend
Mottainai concept set to attract consumer attention
Hagoromo Foods Corp leads a fragmented category
Private label gains share rapidly as prices rise
Health and beauty specialists benefit from an increasing variety
E-commerce continues its upward trajectory, albeit from a relatively low base
Staple Foods in Japan - Industry Overview
EXECUTIVE SUMMARY
KEY DATA FINDINGS
Sharp price increases fuel category volatility in 2025
Convenience factor remains important to busy consumers
Post-pandemic interest in health and wellbeing remains high
Shrinking population expected to lead to volume decline
Current value growth will remain largely driven by high prices
Convenience factor will continue to shape category fortunes
Yamazaki Baking retains the lead in a highly fragmented industry
Second-ranked player gains ground in 2025
Supermarkets remains the leading distribution channel in Japan
Health and beauty specialists and e-commerce are gaining popularity
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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