PROSPECTS AND OPPORTUNITIES
Continued growth likely for frozen processed potatoes
Retail sales of frozen processed potatoes are expected to continue to enjoy growth over the forecast period, fuelled by busy urban lifestyles. Players such as Simplot (M) Sdn Bhd and Emborg Foods Aalborg A/S will also focus on increasing the number of products available in large hypermarkets and supermarkets, which will remain important channels for sales.
New healthier options likely to emerge over the forecast period
With Malaysians showing a greater interest in health and wellness, products that offer perceived nutritional benefits are expected to perform well during the forecast period. For example, the recently launched Ayam Organic Baked Beans by A Clouet & Co (KL) Sdn Bhd is likely to receive a positive response from affluent local consumers who are willing to pay more for premium products.
Players set to invest in seasonal promotions to boost consumption
With inflation expected to remain high, at least in the short term, local consumers will remain price-sensitive when it comes to purchasing staple foods. Consequently, leading manufacturers of processed fruit and vegetables, including A Clouet & Co (KL) Sdn Bhd and Simplot (M) Sdn Bhd, are likely to invest in seasonal price promotions in order to boost volume sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Malaysia?
- Which are the leading brands in Processed Fruit and Vegetables in Malaysia?
- How are products distributed in Processed Fruit and Vegetables in Malaysia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Malaysia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Malaysia - Category analysis
KEY DATA FINDINGS
Foodservice volumes enjoy robust growth in 2024
Frozen processed potatoes benefits from convenience, long shelf life and affordability
Premium and private label products lose ground in 2024
Continued growth likely for frozen processed potatoes
New healthier options likely to emerge over the forecast period
Players set to invest in seasonal promotions to boost consumption
Staple Foods in Malaysia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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