COMPETITIVE LANDSCAPE
Del Monte Philippines consolidates leadership
Del Monte Philippines continued to lead the overall category in 2025. Its position is supported by a strong portfolio of shelf stable products under brands such as Del Monte, Todays and S&W.
Frozen processed potatoes attract attention, boosting sales for New Señorito
New Señorito Frozen Food Co was the most dynamic company in 2025. Growth is driven by frozen processed potatoes under the New Señorito brand, meeting rising demand among urban households for convenient side dishes and snack options.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Philippines?
- Which are the leading brands in Processed Fruit and Vegetables in Philippines?
- How are products distributed in Processed Fruit and Vegetables in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in the Philippines - Category analysis
KEY DATA FINDINGS
Marketing-led usage expansion supports value growth
Processed fruit and vegetables sees modest value growth in 2025
Del Monte’s marketing initiative pushes at-home use of processed fruit and vegetables
Category expected to see steady gains backed by marketing and usage expansion
Health and wellness messaging gaining prominence
Sustainability initiatives will broaden gradually
Del Monte Philippines consolidates leadership
Frozen processed potatoes attract attention, boosting sales for New Señorito
Supermarkets channel anchors distribution as e-commerce gathers pace
Rise of third-party platforms supports e-commerce expansion in 2025
Staple Foods in the Philippines - Industry Overview
Essential demand holds firm as innovation and digital reach expand
KEY DATA FINDINGS
Staple foods benefits from essential nature of categories
Digitalisation and collaborations shape development in 2025
Health and wellness trends remain highly impactful
Further growth forecast as government works to ease price pressure
Health concerns will continue to inform innovation
Players to increase investment in sustainability
Purefoods-Hormel retains overall leadership through namesake brand
Nongshim expands thanks to success in instant noodles
Supermarkets leads retail distribution, rising further in 2025
E-commerce posts fastest expansion, with social commerce boosting consumer engagement
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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