PROSPECTS AND OPPORTUNITIES
Volume sales growth set to improve
Processed fruits and vegetables will see further positive growth during the forecast period. In terms of value sales, prices are unlikely to fall significantly, with local consumers increasingly seeking out high quality food options.
Category segment sales will be supported by different trends
Shelf stable vegetables and frozen potatoes will remain popular for their convenience and easy home cooking solutions, with frozen potatoes also prevalent in foodservice. Fried or baked potatoes are widely present in multiple meals - including those in fast food and street food - and also separately served with cheese or dill and garlic or as a garnish to meat and fish.
Valbe-S-Stamenov likely to remain overall leader
Valbe-S-Stamenov is set to maintain leadership of the overall category, thanks to a strong presence in most segments through brands including Storco, Valbe-S, and Farm Frites. The company will continue to see success with its comprehensive product portfolio and reasonable prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Bulgaria?
- Which are the leading brands in Processed Fruit and Vegetables in Bulgaria?
- How are products distributed in Processed Fruit and Vegetables in Bulgaria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bulgaria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Bulgaria - Category analysis
KEY DATA FINDINGS
Value growth outpaces volume growth in 2024
Convenience demand supports sales in frozen variants
Development impacted by consumer desire for quick and easy solutions
Volume sales growth set to improve
Category segment sales will be supported by different trends
Valbe-S-Stamenov likely to remain overall leader
Staple Foods in Bulgaria - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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