COMPETITIVE LANDSCAPE
Migros Genossenschaftsbund eG leads processed fruit and vegetables through private label and local sourcing
Migros Genossenschaftsbund eG maintained its leading position in processed fruit and vegetables in Switzerland in 2025, while increasing its share during the year. The company’s success was driven primarily by its well-established private label ranges, which appeal to a wide spectrum of consumer budgets while maintaining quality and value perception.
Kraft Heinz Co leads growth while Hero exits shelf-stable vegetables in 2025
Kraft Heinz Co emerged as the most dynamic company in processed fruit and vegetables in 2025. The company ranks second in shelf-stable beans, under Migros, benefiting from strong brand recognition and consumer trust.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Switzerland?
- Which are the leading brands in Processed Fruit and Vegetables in Switzerland?
- How are products distributed in Processed Fruit and Vegetables in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Switzerland - Category analysis
KEY DATA FINDINGS
Convenience and health drive value growth in processed fruit and vegetables
Value sales of processed fruit and vegetables rise in 2025, driven by convenience
Convenience and versatility lead shelf-stable beans to drive growth in 2025
The demand for convenience is expected to sustain demand for processed fruit and vegetables
Limited innovation is expected in processed fruit and vegetables, with potential in value-added offerings
Sustainability is expected to remain a critical focus for processed fruit and vegetables
Migros Genossenschaftsbund eG leads processed fruit and vegetables through private label and local sourcing
Kraft Heinz Co leads growth while Hero exits shelf-stable vegetables in 2025
Supermarkets strengthens its lead in processed fruit and vegetables distribution
Supermarkets and discounters lead growth in processed fruit and vegetables in 2025
Staple Foods in Switzerland - Industry Overview
Value growth is driven by convenience, health and sustainability in 2025
KEY DATA FINDINGS
Convenience remains a key growth driver for staple foods in Switzerland
Health and wellness trends shape demand for staple foods in 2025
Sustainability and premiumisation reinforce differentiation in staple foods in Switzerland
Value sales of staple food is set to grow amid health, convenience and sustainability trends
Innovation in staple foods is likely to focus on health, clean labels and sustainability
Rising costs and external risks may put upward pressure on staple food prices in Switzerland
Migros consolidates its leadership through private label, local sourcing and strategic investments
Kraft Heinz Co. and Beyond Meat Inc. drive value growth through shelf-stable and plant-based innovation
Supermarkets maintains its leadership in the distribution of staple foods
Convenience drives rapid growth for retail e-commerce in staple foods
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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