PROSPECTS AND OPPORTUNITIES
Convenience and health benefits will support the strong growth of frozen processed fruit and vegetables
Processed fruit and vegetables are expected to record a positive performance over the forecast period, primarily driven by substantial retail volume and value sales in the frozen processed fruit and vegetable segment. This growth is underpinned by continued consumer demand for convenient and time-saving meal solutions, with frozen options offering an attractive, hassle-free choice for busy households.
Plant-based diets support growth, while fresh produce continues to challenge sales
The processed fruit and vegetable sector in Switzerland faces several challenges over the forecast period. Firstly, it is a highly mature market, which limits opportunities for significant growth and innovation.
Private label is expected to retain its lead as consumers appreciate affordable quality
Across the forecast period, private label is expected to maintain its leading position in the processed fruit and vegetable category in Switzerland. Migros and Coop are expected to continue driving value sales, with these grocery retailers offering trusted and competitive private label offerings that align with the growing demand for quality and affordability.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Switzerland?
- Which are the leading brands in Processed Fruit and Vegetables in Switzerland?
- How are products distributed in Processed Fruit and Vegetables in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Switzerland - Category analysis
KEY DATA FINDINGS
Fresh and natural products challenge retail volume sales of processed fruit and vegetables
Frozen food manufacturers promote the benefits of their products to support growth
Weak performance for shelf-stable goods as environmental and nutrition concerns negatively impact sales
Convenience and health benefits will support the strong growth of frozen processed fruit and vegetables
Plant-based diets support growth, while fresh produce continues to challenge sales
Private label is expected to retain its lead as consumers appreciate affordable quality
Staple Foods in Switzerland - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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