COMPETITIVE LANDSCAPE
Tight budgets and negative consumer perceptions impact the leading brands
ConAgra Brands is the leading company in processed fruit and vegetables in 2025 (at GBO level), closely followed by Del Monte. ConAgra has lost share in 2025, with its products struggling to resonate with consumers.
Private label increases its control over the market
Private label accounts for the largest share of sales within processed fruit and vegetables, with it also seeing the most dynamic growth in current value terms in 2025. The strongest private label growth has been seen in frozen fruit in 2025, where growth reflects the positive volume/price mix strategies being adopted by retailers, as well as the continued recovery from product recalls that had impacted retail sales in 2023 and 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in USA?
- Which are the leading brands in Processed Fruit and Vegetables in USA?
- How are products distributed in Processed Fruit and Vegetables in USA?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in USA?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in the US - Category analysis
KEY DATA FINDINGS
Long shelf life appeals to consumers seeking convenience
Processed fruit and vegetables sees a partial recovery in demand as prices stabilise
Frozen fruit benefits from being a healthy and convenient category
Tense economic outlook set to test market resilience
Marketing strategies to increase as part of efforts to engage consumers
Tightening regulations creating opportunities for healthier products
Tight budgets and negative consumer perceptions impact the leading brands
Private label increases its control over the market
Slight shift in the distribution landscape as consumers look for better deals
Consumers going online in search of convenience and value
Staple Foods in the US - Industry Overview
Health and wellness concerns shape demand but price-sensitivity intensifies
KEY DATA FINDINGS
Financial pressures and health concerns continue to impact market demand in 2025
Unit price growth stabilises as players adjust to global challenges
Volume sales return to growth in a challenging market
Challenging future ahead with volume sales predicted to decline
Regulatory changes and trade tensions expected to influence the market
Investment expected in infrastructure and distribution developments
Artisanal players and private label lead sales
Ferrero acquires WK Kellogg in USD3.1 billion deal
Supermarkets and hypermarkets still dominate but face growing competition
E-commerce remains the most dynamic distribution channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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