PROSPECTS AND OPPORTUNITIES
Intense competition over the forecast period
Sales of processed fruit and vegetables are expected to remain fairly stable over the forecast period. Competition amongst manufacturers will be intense, with brands that can offer more competitive pricing having an advantage.
Healthy eating trend could support growth of frozen products
The trend towards healthy eating is anticipated to continue in Kazakhstan, potentially driving volume growth of frozen processed fruit and vegetables over the forecast period. Consumers are expected to pay closer attention to the composition of products, their environmental friendliness, and organic certification.
Private label share may increase with the expansion of modern grocery retailers
The expansion of modern grocery retailers across the country will also support demand for processed fruit and vegetables over the forecast years. With this development, there is likely to be a rise in private label products within the category as retailers are increasingly interested in developing their own high-quality products at affordable prices to meet consumer demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Kazakhstan?
- Which are the leading brands in Processed Fruit and Vegetables in Kazakhstan?
- How are products distributed in Processed Fruit and Vegetables in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Kazakhstan - Category analysis
KEY DATA FINDINGS
Population growth supports demand for processed fruit and vegetables in 2024
Price increases in line with inflation
Cucumbers and tomatoes are the most popular processed vegetables
Intense competition over the forecast period
Healthy eating trend could support growth of frozen products
Private label share may increase with the expansion of modern grocery retailers
Staple Foods in Kazakhstan - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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