COMPETITIVE LANDSCAPE
Leading Bonduelle Groupe offers a wide range of trusted products
Bonduelle Groupe SA was the leading company in the processed fruit and vegetable market in 2025, supported by strong brand recognition and high consumer trust. The company offers a diverse product portfolio and benefits from active marketing initiatives, a focus on product quality and safety, and a strong presence in modern retail channels.
ITLV Corp focuses on innovative marketing and product quality
ITLV Corp, meanwhile, was most dynamic company in 2025, driven by active brand promotion and the ability to quickly adapt to changes in consumer demand. Key drivers of its growth in the year included innovative marketing campaigns, wide product availability in modern retailers and online, and a strong focus on product quality and safety.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Kazakhstan?
- Which are the leading brands in Processed Fruit and Vegetables in Kazakhstan?
- How are products distributed in Processed Fruit and Vegetables in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Kazakhstan - Category analysis
KEY DATA FINDINGS
Consumers seek products that combine convenience with health benefits
Affordable shelf stable vegetables lead
Shelf stable tomatoes benefit from being a staple ingredient in national cuisine
Increasing popularity of frozen and canned products
Rising interest in products that support health and well-being
Manufacturers attract consumers with new flavours
Leading Bonduelle Groupe offers a wide range of trusted products
ITLV Corp focuses on innovative marketing and product quality
Grocery retailers offer a convenient shopping experience
Convenience and promotions of e-commerce appeal to consumers
Staple Foods in Kazakhstan - Industry Overview
Population expansion and rising prices drive value growth in 2025
KEY DATA FINDINGS
Health trend and price influence consumers’ purchasing decisions
Rising competition and innovation
Population growth and inflation support further growth
Opportunities in processed vegetables
Expansion of domestic breakfast cereals production
Mareven Food Central leads a fragmented market
Affordable and reliable private label continues to gain share
Widespread presence and broad product assortment of grocery retailers
Growing influence of e-commerce and omnichannel strategies
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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