COMPETITIVE LANDSCAPE
Barba Stathis SA strengthens its leadership through brand trust and strategic investment
Barba Stathis SA remained the leading company in processed fruit and vegetables in 2025, further increasing its share during the year. The player’s flagship brand, Uncle Stathis, is widely recognised and trusted, having maintained a strong presence in Greece for many years.
Kyknos Greek Canning Co SA drives strong growth through brand heritage and category expansion
Kyknos Greek Canning Co SA was the most dynamic company in processed fruit and vegetables in 2025, recording a notable increase in share through its flagship brand, Kyknos. With a long-established presence in the Greek market, the company enjoys strong consumer trust and brand recognition.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Greece?
- Which are the leading brands in Processed Fruit and Vegetables in Greece?
- How are products distributed in Processed Fruit and Vegetables in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Greece - Category analysis
KEY DATA FINDINGS
Convenience and frozen innovation drive growth for processed fruit and vegetables
Convenience and long shelf life drive growth in processed fruit and vegetables in 2025
Frozen processed fruit and vegetables lead growth as convenience and nutrition drive demand
Steady growth is expected as convenience and versatility are set to strengthen demand
Health perceptions and year-round availability is expected to support demand for frozen produce
Sustainability will remain an emerging trend, that gains gradual momentum
Barba Stathis SA strengthens its leadership through brand trust and strategic investment
Kyknos Greek Canning Co SA drives strong growth through brand heritage and category expansion
Supermarkets reinforces its lead through variety, value and private label strength
Retail e-commerce gains momentum as convenience becomes a priority
Staple Foods in Greece - Industry Overview
Convenience, health and sustainability drive steady growth in staple foods
KEY DATA FINDINGS
Demand for convenience and shelf stable options drive growth in staple foods
Rising operational costs influence consumer food choices in Greece
Health, nutrition and functional claims drive consumer choices in 2025
Steady growth is predicted for staple foods, driven by convenience and longer shelf life
Sustainability is expected to grow in importance across the forecast period
There is set to be a rising demand for healthier and functional food options
Competitive pricing and high-quality private label allows Lidl Hellas & Co EE to retain its lead
Growing visibility and diversification strengthens Fytro SA’s presence
Food/drinks/ tobacco specialists faces challenges amid rising costs and supermarket competition
Hypermarkets and retail e-commerce drive growth as consumers appreciate affordable price points
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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