PROSPECTS AND OPPORTUNITIES
Frozen processed potatoes creeps back towards positive sales, supported by developments from Pizzoli and numerous private label ranges
Consumption of frozen processed potatoes decreased in 2022 and 2023, mainly due to price increases, but also for health reasons. Frozen potatoes are often considered less healthy than fresh potatoes, due to the addition of preservatives and high levels of saturated fat.
Shelf stable beans seen as “nutrients for a sustainable future”
Shelf stable beans are expected to remain popular over the forecast period, for the reasons discussed in current trends. Beans and lentils have increasingly become a part of the diet of Italian consumers, who enjoy such products for their protein value and versatility, in addition to suiting vegan, vegetarian, and flexitarian diets and meeting sustainability trends.
Shelf stable fruit creeps back to positive sales thanks to strong innovation
Shelf stable fruit faces strong competition from fresh fruit, which is considered tastier and more beneficial to health, as it contains a greater number of nutrients and antioxidants than processed variants. In addition to this, the accessibility and abundance of fresh fruit in the Italian market can reduce the need to purchase processed fruit, thanks to the presence of local markets, supermarkets, and well-stocked grocery stores which offer a wide range of fresh seasonal fruit.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Italy?
- Which are the leading brands in Processed Fruit and Vegetables in Italy?
- How are products distributed in Processed Fruit and Vegetables in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Italy - Category analysis
KEY DATA FINDINGS
Canned beans fare well, helping to support a category which faces competition from fresh foods
Shelf stable tomatoes start to recover from their 2023 setbacks
Smaller formats of shelf stable vegetables appeal to consumers due to lower prices and less food waste
Frozen processed potatoes creeps back towards positive sales, supported by developments from Pizzoli and numerous private label ranges
Shelf stable beans seen as “nutrients for a sustainable future”
Shelf stable fruit creeps back to positive sales thanks to strong innovation
Staple Foods in Italy - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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