COMPETITIVE LANDSCAPE
CSI Cia Surgelati Italiana SpA has strong lead as frozen food specialist
CSI Cia Surgelati Italiana SpA is the leading company in processed fruit and vegetables, through a combination of tradition, innovation and constant attention to quality. Globally owned by Nomad Foods Ltd, its leading position stems from the Findus brand, which has been synonymous with reliability and taste among Italian consumers for many years.
McCain Alimentari Italia Srl enjoys dynamism in processed fruit and vegetables
McCain Alimentari Italia Srl is the most dynamic company in processed fruit and vegetables, with a solid presence in the frozen potato segment. The strength of the brand lies in its ability to combine international know-how with a deep understanding of Italian consumers, who for years have recognised McCain as a benchmark for quality, taste and innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Italy?
- Which are the leading brands in Processed Fruit and Vegetables in Italy?
- How are products distributed in Processed Fruit and Vegetables in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Italy - Category analysis
KEY DATA FINDINGS
Evolving diets and modernisation ensures steady performance
Modernisation of preserved vegetables and packaged legumes
Legumes perceived as modern and versatile product, boosted by high protein content
Processed fruit and vegetables face limited growth
Consumers seek blend of naturalness, convenience and traceability
Innovations are sustaining interest in processed fruit and vegetables
CSI Cia Surgelati Italiana SpA has strong lead as frozen food specialist
McCain Alimentari Italia Srl enjoys dynamism in processed fruit and vegetables
Supermarkets lead with wide range of processed fruit and vegetables
Retail e-commerce delivers convenience and encourages experimentation
Staple Foods in Italy - Industry Overview
Staple foods evolves to keep pace with consumer demands
KEY DATA FINDINGS
Staple foods enjoys steady growth as economic conditions stabilise
Consumers are combining sustainable choices with health and ethical motivations
Stable outlook for staple foods
Rising interest in Asian cuisine will underpin expansion of noodles
Growing demand for meat and seafood alternatives
Artisanal has a significant share due to prominence of unpackaged leavened bread
Retailers have a solid presence in fragmented landscape
Consumers are increasingly reliant on large retailers
Food specialists are a fundamental channel in staple foods
Retail e-commerce makes strong inroads in staple foods
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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