COMPETITIVE LANDSCAPE
Veconsa maintains commanding lead
Veconsa continues to have a commanding lead, accounting for well over a quarter of value share and gaining further value share in 2025. Its success is based on the popularity of its Facundo brand in shelf stable fruit and vegetables.
Private label gains most value share
Private label gains most value share. For example, the supermarket chain Corporación Favorita has successfully leveraged its retail dominance by offering multiple private label lines.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Ecuador?
- Which are the leading brands in Processed Fruit and Vegetables in Ecuador?
- How are products distributed in Processed Fruit and Vegetables in Ecuador?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ecuador?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Ecuador - Category analysis
KEY DATA FINDINGS
Healthy value and volume growth in 2025
Convenience drives demand
Frozen processed potatoes register highest value growth
Veconsa maintains commanding lead
Private label gains most value share
Supermarkets remain the dominant channel
Significant gains for discounters
Stable growth over forecast period, with similar dynamics as in 2025
Increasing demand for healthier options, which presents opportunity for frozen offerings.
Brand loyalty dampens private label growth to an extent
Staple Foods in Ecuador - Industry Overview
Falling retail prices sees profit margins narrow
KEY DATA FINDINGS
Flat performance in 2025
Consumers continue to be price sensitive
Discounters making significant gains
Moderate growth over forecast period
Innovation key for branded players to stay ahead
Limited value growth for e-commerce
Procesadora Nacional de Alimentos CA holds on to top spot
Piggis Embutidos Cia Ltda gains most value share
Independent bakeries largest retail channel
Discounters gain most value share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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