COMPETITIVE LANDSCAPE
The competitive landscape remains stable
In 2025, the major companies in China's shelf stable fruit segment, including Dalian Zhenxin Canned Food Co Ltd and Guangdong Zhanjiang Huanlejia Food Co Ltd, are projected to maintain their lead in the overall processed fruit and vegetable market. This sustained leadership is largely attributable to the continued prominence of shelf stable fruit as the highest-value category within the sector.
Image problems and lack of innovation
As consumer perception of shelf stable fruit reverts to pre-pandemic norms, a discernible preference is re-emerging for fresh produce, which is widely perceived as offering superior taste and nutritional benefits. Compounding this challenge, the processed fruit and vegetable category suffers from a notable lack of substantive product innovation, impeding its ability to attract new consumers or stimulate trial purchases.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in China?
- Which are the leading brands in Processed Fruit and Vegetables in China?
- How are products distributed in Processed Fruit and Vegetables in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in China - Category analysis
KEY DATA FINDINGS
Stronger competition from fresh produce linked to health trends
Sales in shelf stable fruit recede to pre-pandemic level
Rising health awareness undermines demand
Foodservice volumes of frozen processed potatoes expected to grow thanks to expansion in chained fast-food restaurants
Struggling to resonate with evolving health trends
Redefining processed fruit with herbal infusions and clean labels
The competitive landscape remains stable
Image problems and lack of innovation
Supermarkets and hypermarkets are still the primary channels
Ongoing e-commerce growth, but penetration remains relatively limited
Staple Foods in China - Industry Overview
Private label gaining share while health is also in focus
KEY DATA FINDINGS
Maturity and economic conditions constrain growth
Demographic developments boost demand for breakfast cereals
Maturity remains a key factor
Opportunities for health focused development
Strong private label presence
Stable competitive landscape
Diversification of preferred shopping destinations
Continued expansion of e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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