PROSPECTS AND OPPORTUNITIES
Health claims vital to ensuring growth in shelf-stable fruit
During the forecast period, processed fruit and vegetables in China is expected to see growth in both retail and foodservice volume and current value sales. Shelf stable fruit will continue to be the dominant category in retail, and is also set to maintain growth in the forecast period.
Home-made drinks also set to contribute to growth for shelf stable fruit
Growth in shelf stable fruit is also expected in China due to the popularity of making home-made drinks using shelf stable fruit, because this is easy and tasty. Shelf stable fruit offers a sweet taste, and different flavours can be created by adding different ingredients.
Emerging channels expected to gain further share
Driven by a new wave of consumer trends, traditional domestic canned food manufacturers in China are seeking to rejuvenate their brands. For instance, Lin Jia Pu Zi has been actively promoting its shelf stable fruit products on interest-based e-commerce live-streaming platforms such as Douyin and Kuaishou, aiming to boost its sales and attract younger consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in China?
- Which are the leading brands in Processed Fruit and Vegetables in China?
- How are products distributed in Processed Fruit and Vegetables in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in China - Category analysis
KEY DATA FINDINGS
End of the pandemic normalises the growth of processed fruit and vegetables
Growth of leading players slows down
Foodservice return to normal drives foodservice volumes of frozen processed potatoes
Health claims vital to ensuring growth in shelf-stable fruit
Home-made drinks also set to contribute to growth for shelf stable fruit
Emerging channels expected to gain further share
Staple Foods in China - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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