COMPETITIVE LANDSCAPE
ICA Sverige AB leads in processed fruit and vegetables
ICA Sverige AB leads sales of processed fruit and vegetables in Sweden largely thanks to the strength of its ICA private label portfolio. Private label lines cover a wide assortment of frozen, shelf staple fruit and vegetable products, offering consumers both affordability and quality while earning consumer trust.
Rising consumer demand for frozen berries
Polarica AB is benefiting from growing consumer demand for frozen berries, driven by healthier diets that include more nutrients and antioxidants, convenience, and year-round availability rather than seasonal fresh produce. The use of high-quality sourcing, including wild berries from Swedish / Nordic forests and modern freezing technology, is guaranteed to help preserve flavour and nutritional qualities.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Sweden?
- Which are the leading brands in Processed Fruit and Vegetables in Sweden?
- How are products distributed in Processed Fruit and Vegetables in Sweden?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Sweden - Category analysis
KEY DATA FINDINGS
Frozen processed fruit and vegetables gain appeal
Healthy increase for processed fruit and vegetables
Frozen fruit witnessed sharp price increases
Flat performance for this mature category
Health claims will be highlighted on packaging
Further development anticipated in private label lines
ICA Sverige AB leads in processed fruit and vegetables
Rising consumer demand for frozen berries
Supermarkets is leading channel with slight gain in share
Retail e-commerce sales growth from a low base
Staple Foods in Sweden - Industry Overview
Brighter performance for staple foods
KEY DATA FINDINGS
Modest growth over 2025
Health and convenience to spearhead product development
Local product origin tempts Swedes
Premiumisation trend will support value growth
Health and wellness formulas to gain traction
Strategic efforts will step up a gear
Retailers hold strong position with private label
Dynamic growth for plant-based player Nordic Green Food AB
Supermarkets lead in the Swedish market
Costco expands in Sweden
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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