COMPETITIVE LANDSCAPE
ETA Kamnik leads sales, thanks to strong heritage and broad product range
ETA Kamnik doo, producer of the well-known Natureta brand, is the leading company in Slovenia’s processed fruit and vegetables industry. Natureta dominates the domestic market with its extensive portfolio of pickled vegetables, canned fruits, sauces, jams, and ready-to-eat vegetable-based meals.
Private label leads expansion
Private label operators have seen the fastest value growth across processed fruit and vegetables in Slovenia. This reflects a clear shift in consumer preferences towards affordable yet high-quality products, particularly amid continued food inflation, combined with growing trust in the offerings of major retailers.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Slovenia?
- Which are the leading brands in Processed Fruit and Vegetables in Slovenia?
- How are products distributed in Processed Fruit and Vegetables in Slovenia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovenia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Slovenia - Category analysis
KEY DATA FINDINGS
Premium, health-focused and sustainable products drive growth
Steady expansion, driven by convenience and everyday cooking needs
Shelf stable tomatoes leads growth
Premiumisation will support value growth amid steady demand
Health-driven formulations will gain momentum
Movement towards a greener, more self-sufficient supply chain
ETA Kamnik leads sales, thanks to strong heritage and broad product range
Private label leads expansion
Hypermarkets and supermarkets lead sales
E-commerce continues to gain ground
Staple Foods in Slovenia - Industry Overview
Stable goods shows resilience despite consumer price consciousness
KEY DATA FINDINGS
Staple foods shows continued growth in 2025
Private label continues to gain ground
Shift towards local sourcing amid sustainability concerns
Premiumisation to drive gradual growth but consumers will remain price sensitive
Lifestyle trends will shape future strategies
Distribution channels will continue to evolve
KRAS maintains leadership through heritage and innovation
Don Don leads growth through innovation, brand diversification, and regional expansion
Supermarkets and hypermarkets face growing pressure from discounters
E-commerce continues to gain traction
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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