PROSPECTS AND OPPORTUNITIES
Frozen processed vegetables and potatoes are projected to see healthy growth
The demand for frozen processed vegetables and potatoes will continue to be fuelled by their long shelf life, making bulk purchases increasingly attractive in an inflationary environment where prices are rising rapidly. As this demand continues to grow, we can expect an expansion in product variety and the entry of new players on the market.
Sustainable efforts will continue within processed fruits and vegetables
As sustainability concerns increased in Turkey, companies continue to develop eco-friendly policies and technologies. One of the leading companies in processed vegetables in Turkey, Tat Gida, has the mission of leading the transformation to ensure everyone has access to good and healthy food and places sustainability at the core of all its business models.
Online purchases will rise as the presence of processed fruits and vegetable expands
The growing impact of e-commerce is anticipated to positively influence the demand for processed fruits and vegetables, driven by the convenience of doorstep delivery. As e-commerce continues to gain momentum, consumers increasingly appreciate the ease of accessing their favourite products online.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Turkey?
- Which are the leading brands in Processed Fruit and Vegetables in Turkey?
- How are products distributed in Processed Fruit and Vegetables in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Turkey - Category analysis
KEY DATA FINDINGS
Storage advantage and widening varieties boost sales of frozen products
Increase in plant based goods as innovations focus on vegetarian or vegan consumers
Expanding variety as innovations focuses on various global cuisines
Frozen processed vegetables and potatoes are projected to see healthy growth
Sustainable efforts will continue within processed fruits and vegetables
Online purchases will rise as the presence of processed fruits and vegetable expands
Staple Foods in Turkey - Industry Overview
Staple foods in 2024: The big picture
Key Trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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