COMPETITIVE LANDSCAPE
Hard discount retailer BIM leads the category
In 2025, BIM Birlesik Magazacilik AS is a leading force in Turkey’s processed fruit and vegetables category, primarily due to its highly successful private label strategy and its dominant position as a hard discount retailer. This includes a wide array of items across various categories, including processed fruit and vegetables like canned vegetables, tomato pastes, frozen vegetables, and fruit juices/nectars.
Konya Seker San ve Tic AS stands out by appealing to demands for natural products
In 2025, Konya Seker San ve Tic AS with its Torku brand, distinguished itself as the most dynamic company in Turkey within chilled processed red meat and frozen processed red meat categories. This dynamism stems primarily from its farmer-cooperative model, which provides an unparalleled "seed-to-table" control and resonates strongly with Turkish consumers' growing demand for natural, safe, and traceable food products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Turkey?
- Which are the leading brands in Processed Fruit and Vegetables in Turkey?
- How are products distributed in Processed Fruit and Vegetables in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Turkey - Category analysis
KEY DATA FINDINGS
Private label is key driver of volume sales
Frozen processed vegetables enjoy steady volume growth
Frozen processed potatoes gain appeal
Strong growth potential for frozen processed foods
Deeper corporate commitment to sustainability
Convenience and ease of use will drive e-commerce sales
Hard discount retailer BIM leads the category
Konya Seker San ve Tic AS stands out by appealing to demands for natural products
Modern retailers hold a strong position
Retail e-commerce achieves mainstream adoption among younger and urban consumers
Staple Foods in Turkey - Industry Overview
Price sensitivity shapes overall category performance
KEY DATA FINDINGS
Healthy performance despite high costs of living
Consumers shift towards local products for sustainable reasons
Positive outlook for frozen and smaller formats
Changing diets reflect rising demand for plant-based and vegan options
Growth potential for artisanal products
BIM Birlesik Magazacilik takes the lead in highly fragmented category
Unifo Gida San Ve Tic AS gains traction with Tada brand
Consumers conduct more frequent shopping trips
Retail e-commerce gains traction
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
-
- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
-
- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!