COMPETITIVE LANDSCAPE
Ledo’s decisive lead supported by strong brand recognition and alignment with consumer demand for affordable and healthy convenience foods
Ledo dd remained the leading company in Croatia’s processed fruit and vegetables market, ahead of Podravka dd, Lidl Hrvatska doo kd and Bonduelle Groupe SA. Ledo’s leadership stems from its strong position in frozen vegetables and mixed vegetable products, which are widely used in everyday cooking and valued for convenience, freshness, and consistent quality.
Podravka expands capacity, strengthens local sourcing and enhances operational sustainability in 2025
Podravka dd’s strong performance in 2025 was largely driven by the commissioning of its new tomato processing plant in Varaždin, a strategic investment that marked one of the company’s most significant infrastructure projects in recent years. The new facility expanded processing capacity for tomatoes and other vegetables, improved production efficiency, and strengthened Podravka’s ability to rely on domestically sourced raw materials.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Croatia?
- Which are the leading brands in Processed Fruit and Vegetables in Croatia?
- How are products distributed in Processed Fruit and Vegetables in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Croatia - Category analysis
KEY DATA FINDINGS
Persistent cost-of-living pressures encourage consumers to seek affordable options
Strengthening preference for locally produced and natural products
Sustained demand for tomato-based products, canned peas, pickled vegetables, and mixed vegetable products
Gains from pricing and gradual trading-up rather than strong volume expansion
Health and wellness developments
Sustainability will remain a central pillar
Ledo’s decisive lead supported by strong brand recognition and alignment with consumer demand for affordable and healthy convenience foods
Podravka expands capacity, strengthens local sourcing and enhances operational sustainability in 2025
Supermarkets offer affordability, convenience, and variety
E-commerce expands through convenience, speed, and service flexibility
Staple Foods in Croatia - Industry Overview
Moderate growth supported by stable demand, health-oriented innovation, and local supply development
KEY DATA FINDINGS
Private label expansion as economic pressure persists
High global sugar and cocoa prices present challenges for sweet staples
Health and sustainability trends advance
Stable demand, tourism growth and a gradual recovery of purchasing power ensure steady growth
Companies focus on efficiency, innovation, and credibility
Supermarkets and discounters to maintain their dominance
Fortenova remained the undisputed leader, combining scale, brand recognition, and distribution strength
Delta Holding SA’s strong growth fuelled by its healthy positioning, improved store visibility and affordable pricing
Strong preference for Croatian products
Supermarkets lead, expanding their private label ranges and strengthening their image as price-conscious, consumer-oriented retailers
E-commerce expansion as major supermarket chains invest in improving digital platforms, delivery logistics, and integration between online and offline promotions
Discounters benefit from consumers’ heightened focus on value and price transparency
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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