COMPETITIVE LANDSCAPE
Alimentos Kern holds on to significant lead
Alimentos Kern continues to have a commanding lead and also gains the most value share in 2025. Its success is supported by the continuing importance of shelf stable beans in Guatemalan households, where they are a key component of the daily diet.
Wal-Mart’s private label makes gains
Wal-Mart continues to gain value share, supported by the growing popularity of its private label offering Sabemas. The label benefits from high visibility in its outlets, as well as consistent availability across Wal-Mart and its Maxi Despensa outlets.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Guatemala?
- Which are the leading brands in Processed Fruit and Vegetables in Guatemala?
- How are products distributed in Processed Fruit and Vegetables in Guatemala?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Guatemala?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Guatemala - Category analysis
KEY DATA FINDINGS
Shelf stable beans continue to be popular
Healthy performance in 2025
Frozen processed potatoes gain most value share
Continuing growth over forecast period
Growth potential for frozen offerings
Increasing glass packaging, as it is more sustainable
Alimentos Kern holds on to significant lead
Wal-Mart’s private label makes gains
Supermarkets lead distribution
E-commerce gains most value share
Staple Foods in Guatemala - Industry Overview
Stable growth, supported by continuing population growth
KEY DATA FINDINGS
Players adapt to high price sensitivity
Less mature segments register higher value growth
Rising health consciousness influencing product development
Stable outlook over forecast period
Growing demand for healthier options
Increasing interest in ethnic cuisines
Local players have significant foothold, though multinationals also have a presence
Consumers becoming more open to private label
Small local grocers continue to dominate
E-commerce gains most value share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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