COMPETITIVE LANDSCAPE
Copralim offers a wide range of products across price points to top the rankings
Copralim, which jumped from fifth to first in processed fruit and vegetables in retail value share terms in 2023, remained the leading player at the end of the review period. The company’s leadership is mainly due to its strength in the key category of shelf stable vegetables, although it is also present in shelf stable beans and frozen processed potatoes and vegetables.
Private label is a strong and growing presence in processed fruit and vegetables
With a strong presence in processed fruit and vegetables, private label continued to grow retail value share in 2025. Modern grocery retailers like Marjane, Carrefour and Aswak Assalam are continuously establishing partnerships with new sources, in order to obtain cheap supplies and offer products at affordable prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Morocco?
- Which are the leading brands in Processed Fruit and Vegetables in Morocco?
- How are products distributed in Processed Fruit and Vegetables in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Morocco - Category analysis
KEY DATA FINDINGS
Strong growth opportunities for processed fruit and vegetables
The shelf stable format enjoys wide acceptance
Convenience and affordability spur interest in frozen processed potatoes
Room for development and growth remains in processed fruit and vegetables
Frozen processed potatoes and vegetables to push faster growth in demand
Retail developments to improve the offer of frozen processed vegetables
Copralim offers a wide range of products across price points to top the rankings
Private label is a strong and growing presence in processed fruit and vegetables
Small local grocers maintain affordability to remain competitive
Supermarkets encroach on small local grocers’ turf
Staple Foods in Morocco - Industry Overview
Rising prices stimulate retail value sales as demand dips
KEY DATA FINDINGS
Economic pressures limit purchases of perceived non-essential staple foods
Fresh alternatives hamper the appeal of packaged options
Branded manufacturers look to price discounts to maintain affordability
Low consumer confidence to result in slight growth rates
Price-sensitivity to maintain home-baking trend
Brands to see strong competition from alternatives
Artisanal players leverage proximity and consumer trust to dominate baked goods
Local players enjoy competitive advantages
Traditional grocery retailers dominate but modern grocery formats gain traction
Discounters is emerging as a dynamic format in staple foods
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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