COMPETITIVE LANDSCAPE
California Garden retains a strong lead in 2025 with popular favourites
Gulf Food Industries remains the leading company in processed fruit and vegetables in 2025 with its popular California Garden brand well ahead of the competition. California Garden holds a strong lead in shelf stable beans and vegetables thanks to its broad distribution reach, competitive everyday pricing, and a range that fits with the most popular home cooked Saudi dishes (eg fava and kidney beans, chickpeas, mixed veg, corn etc).
Al Munajjam tapping into the demand for convenient and quick meals and sides
Al Munajjam Meat Factory has been the most dynamic player in processed fruit and vegetables in 2025 with its increasingly popular Dari brand of frozen processed fruit and vegetables. Al Munajjam is a major Saudi operator with a nationwide cold-chain reach, which helps support the availability and freshness of its products in freezers across supermarkets and hypermarkets as well as through grocer apps.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Saudi Arabia?
- Which are the leading brands in Processed Fruit and Vegetables in Saudi Arabia?
- How are products distributed in Processed Fruit and Vegetables in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Versatility and value at the heart of demand for processed fruit and vegetables
Consumers stockpile shelf stable products as an affordable and convenient ingredient
Versatility of shelf stable vegetables and tomatoes fuels demand
Sales will continue to rise, led by frozen vegetables and core pantry staples
Health and simplicity will shape launches and pack formats
Local supply chains set to improve with a growing focus on sustainability
California Garden retains a strong lead in 2025 with popular favourites
Al Munajjam tapping into the demand for convenient and quick meals and sides
Modern grocery retailers increase their dominance in 2025
E-commerce thriving thanks to the promise of offering convenience and value
Staple Foods in Saudi Arabia - Industry Overview
Despite ongoing price sensitivity demand for staple foods remains robust
KEY DATA FINDINGS
Sales see steady growth with little change in consumer purchasing behaviour
Value remains the key consideration in many purchasing decisions
Saudisation policy favouring local production
Key staples will remain at the heart of the market
Competition set to intensify as the market evolves
Distribution landscape shifting towards an omnichannel approach
Artisanal baked goods lead the market
Competition remains lively as players invest in production improvements and marketing
Supermarkets and hypermarkets dominate sales
Discounters and e-commerce carving out a share in the market
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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