PROSPECTS AND OPPORTUNITIES
Consumers set to continue focusing on affordability to stretch household budgets
The search for greater affordability by South Africans is unlikely to change over the early part of the forecast period, as consumers are expected to remain price-sensitive with elevated inflation impacting the cost of living. Therefore, they are likely to continue relying on promotions and discounted products to ensure affordability, while also switching to private label for more affordable options.
Home-cooking trend and leftovers culture expected to continue
Challenging economic conditions have forced many consumers to cook at home, since this is more affordable than buying ready meals or takeaway options. Since the pandemic, South Africans have rediscovered the convenience of leftovers which become lunch for the following day.
Brands expected to leverage social media to increase consumer awareness and drive sales
Social media offers a wealth of food recipes and inspiration and has revolutionised the way consumers share recipes globally. While culture and nostalgia continue to drive the dishes consumers cook at home in South Africa, short-form video platforms such as TikTok and Instagram Reels have started to play a role in the types of dishes they prepare.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in South Africa?
- Which are the leading brands in Processed Fruit and Vegetables in South Africa?
- How are products distributed in Processed Fruit and Vegetables in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in South Africa - Category analysis
KEY DATA FINDINGS
Shelf stable beans enjoys robust growth through retail and foodservice as an affordable source of protein
Affordable options from private label continue to attract price-sensitive consumers
Increased import tariffs remain in place to protect local potato farmers
Consumers set to continue focusing on affordability to stretch household budgets
Home-cooking trend and leftovers culture expected to continue
Brands expected to leverage social media to increase consumer awareness and drive sales
Staple Foods in South Africa - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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