COMPETITIVE LANDSCAPE
Quick Food Industries leverages vertical integration to drive sales
Quick Food Industries (QFI), manufacturer of Mon Salwa, is the largest and most dynamic player in Pakistan’s processed fruit and vegetables industry, primarily due to its deep integration with value-added frozen food production. Many of Mon Salwa’s flagship products - such as frozen samosas, spring rolls, and parathas - use processed vegetables like potatoes, peas, carrots, spinach, and onions as key ingredients.
Fragmented market beyond leading players
Beyond QFI’s Mon Salwa, the only other notable player in Pakistan’s processed fruit and vegetables industry is Seasons Foods Pvt Ltd, with its Menu brand. Menu primarily targets urban centres and higher-income consumers, where demand for ready-to-cook and frozen products is concentrated.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Pakistan?
- Which are the leading brands in Processed Fruit and Vegetables in Pakistan?
- How are products distributed in Processed Fruit and Vegetables in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Pakistan - Category analysis
KEY DATA FINDINGS
Convenience and quality concerns drive growth
Rising demand for convenience fuels sales
Shelf stable beans sees fastest growth
Health concerns will facilitate shift towards packaged produce
Players to harness export potential
Shift towards sustainable packaging
Quick Food Industries leverages vertical integration to drive sales
Fragmented market beyond leading players
Small local grocers remains dominant channel
E-commerce remains underdeveloped, despite rapid growth
Staple Foods in Pakistan - Industry Overview
Expansion of modern retail fuels staple food sales
KEY DATA FINDINGS
Convenience and urbanisation drive robust growth
Consumers shift from unpackaged to packaged formats mid rising focus on food safety and quality
Affordability remains key as local production expands
Changing lifestyles and retail formalisation will drive growth
Competition will intensify as players expand their portfolios and invest in geographical expansion
Health and wellness trend will gain traction in urban areas
Engro leads fragmented landscape
Matco gains share at expense of smaller competitors
Small local grocers face growing competition from modern trade
E-commerce shows rapid expansion
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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