PROSPECTS AND OPPORTUNITIES
Sustainability and eco-friendly options will continue to gain importance
As increasing numbers of Germans adopt plant-based or flexitarian diets, the demand for shelf stable beans or vegetables with high protein content, such as chickpeas, lentils, and peas, will continue to rise. These ingredients are favoured not only as meal components but also as the basis for meat substitutes.
Greater diversity among processed fruit and vegetables
Germany’s multicultural population is diversifying consumer tastes, driving demand for ethnic-inspired fruit and vegetables. Middle Eastern, Asian, and African influences are introducing German consumers to ingredients and dishes such as chickpea-based falafel, sweet potato curries, or coconut milk-infused vegetable stews.
Price will remain key factor over the forecast period
While health and sustainability remain critical, cost-conscious consumers are also looking for affordability. The ongoing economic pressures mean they are likely to balance their desire for high-quality processed fruit and vegetables with price-sensitivity.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Germany?
- Which are the leading brands in Processed Fruit and Vegetables in Germany?
- How are products distributed in Processed Fruit and Vegetables in Germany?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Germany - Category analysis
KEY DATA FINDINGS
High prices across key processed fruit and vegetables
Premium options have room for growth
Organic segment stabilises and starts to recover in 2024
Sustainability and eco-friendly options will continue to gain importance
Greater diversity among processed fruit and vegetables
Price will remain key factor over the forecast period
Staple Foods in Germany - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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