COMPETITIVE LANDSCAPE
McCain Foods (GB) leverages innovation and responds to consumer lifestyle needs and sustainability to top the rankings
McCain Foods (GB) is projected to remain the leading player in processed fruit and vegetables in retail value share terms over 2025. The company’s performance is driven by a surge in frozen processed potatoes, as budget-conscious households increasingly recreated takeaway-style meals at home.
Focus on quality and authenticity underpins Mutti’s strong growth performance
Along with Princes, Mutti is projected to see the highest retail value sales growth rate in processed fruit and vegetables in the UK over 2025. The Italian tomato specialist expanded its presence by establishing a UK subsidiary in 2024, signalling strong confidence in the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in United Kingdom?
- Which are the leading brands in Processed Fruit and Vegetables in United Kingdom?
- How are products distributed in Processed Fruit and Vegetables in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in the United Kingdom - Category analysis
KEY DATA FINDINGS
The category sustains growth as the demand for convenience persists
Consumers appreciate the content, convenience and value of frozen processed potatoes
The home cooking trend and popularity of Italian cuisine boost the use of shelf stable tomatoes
Need for convenient and nutritional meal options to sustain growth trajectory
Innovation to shift to premium and convenient options
Rising demand for bold and global flavours to stimulate innovation
McCain Foods (GB) leverages innovation and responds to consumer lifestyle needs and sustainability to top the rankings
Focus on quality and authenticity underpins Mutti’s strong growth performance
Retail offline formats continue to develop to maintain distribution dominance
E-commerce gains as online platforms answer consumer needs
Staple Foods in the United Kingdom - Industry Overview
Retail value over volume growth but there are bright spots in consumer demand
KEY DATA FINDINGS
Affordability drives shoppers
Convenience continues to win over consumers
International flavours abound as consumers seek authenticity
Healthier food trend to drive significant change across categories
Players still need to convince consumers to choose ultra-processed foods
Sustainability as a growth driver and differentiator
Tesco balances quality with affordability to lead the field
Private label and newer branded players continue to gain traction in staple foods
Hypermarkets lead but the competition intensifies
E-commerce continues to gain strategic importance
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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