COMPETITIVE LANDSCAPE
Competition remains tight
There is little between the two to players. Premia Tallinna Külmhoone, which is part of global player Premia Foods holds on to the top spot.
Oerlemans Foods gains most value share
International player Oerlemans Foods gains the most value share, though from a low base. Its offerings of frozen mixed vegetables gain popularity, as they are convenient, and also have wide distribution across the main modern grocery retailers.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Estonia?
- Which are the leading brands in Processed Fruit and Vegetables in Estonia?
- How are products distributed in Processed Fruit and Vegetables in Estonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Estonia - Category analysis
KEY DATA FINDINGS
Limited brand loyalty
Improving picture in 2025
Frozen processed potatoes register highest value growth
Volume sales flat over forecast period
Slight volume growth for frozen offerings
Health concerns limit consumption of shelf stable fruit
Competition remains tight
Oerlemans Foods gains most value share
Supermarkets and hypermarkets dominate
Discounters gain most value share
Staple Foods in Estonia - Industry Overview
Muted growth in 2025
KEY DATA FINDINGS
Slight recovery in 2025
Processed meat sees volume sales fall, while frozen processed fruit and vegetables fare better
Rising health consciousness influencing product development
Modest outlook over forecast period
Innovation key for branded players to stay ahead
Growing demand for healthier options
Finnish meat processor HKScan continues to lead
Premium pasta brand La Molisana gains significant value share
Supermarkets and hypermarkets dominate
E-commerce gains most value share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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