COMPETITIVE LANDSCAPE
Private label dominates with Mercadona ahead of the rest
Private label accounts for the majority of market value in processed fruit and vegetables, with Mercadona as the leading retailer. National brands are increasingly pushed to focus on value-added niches, targeting more demanding and health-conscious consumers.
Players invest in premium sourcing
La Cuerva, a frozen fruit producer, is enjoying robust retail sales growth, supported by the overall dynamism of the segment and growing consumer interest in healthier, convenient options. La Cuerva is strengthening its visibility, being present in retail chains like Alcampo, El Corte Inglés, and Makro.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Spain?
- Which are the leading brands in Processed Fruit and Vegetables in Spain?
- How are products distributed in Processed Fruit and Vegetables in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Spain - Category analysis
KEY DATA FINDINGS
Healthy and convenient products popular in frozen processed fruit and vegetables
Frozen innovation and convenience drive growth in processed fruit and vegetables
Frozen potatoes and fruit rise through innovation and versatility
Premiumisation and frozen innovation should sustain long-term category growth
Health-conscious innovation targets family and child-friendly consumption
Operational efficiency and sustainability investments enhance competitiveness
Private label dominates with Mercadona ahead of the rest
Players invest in premium sourcing
Supermarkets continues to dominate distribution in 2025
Costco’s expansion pushes growth in warehouse clubs channel
Staple Foods in Spain - Industry Overview
Maturity counterbalanced by population growth and rise in tourism
KEY DATA FINDINGS
Tourism recovery and premiumisation support value growth amid cost pressures
Frozen fruit leads growth as convenience and versatility drive demand
Natural ingredients and high-protein innovation shape product development
Health focus and flexitarian diets to influence future consumption patterns
Convenience, cultural diversity and targeted innovation will drive growth
Private label leadership and omnichannel expansion to shape future retail dynamics
Mercadona leads through private label Hacendado
La Cuerva sees rapid growth in frozen fruit
Proximity formats and discounters strengthen competition in retail
E-commerce and quick commerce expand as consumers embrace hybrid shopping
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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