COMPETITIVE LANDSCAPE
Frikom consolidates its lead
Frikom doo. is set to be the largest and most dynamic company in processed fruit and vegetables in Serbia in 2025.
Private label strengthens its presence amid ongoing consumer price sensitivity
Private label is solidifying its presence in processed fruit and vegetables in Serbia as modern grocery retail continues to expand. Retailers are actively promoting their ranges, which offer an attractive combination of competitive pricing and satisfactory product quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Serbia?
- Which are the leading brands in Processed Fruit and Vegetables in Serbia?
- How are products distributed in Processed Fruit and Vegetables in Serbia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Serbia - Category analysis
KEY DATA FINDINGS
Convenience and affordability drive demand
Rising prices encourage shift to processed vegetables
Frozen processed vegetables leads growth
Convenience will drive steady growth
Frozen processed vegetables will continue to lead growth
Price controls are expected to improve affordability of fresh produce
Frikom consolidates its lead
Private label strengthens its presence amid ongoing consumer price sensitivity
Small local grocers loses share to modern retailers
E-commerce continues to see rapid growth, driven by convenience
Staple Foods in Serbia - Industry Overview
Busy lifestyles drive demand, but consumers remain price sensitive
KEY DATA FINDINGS
Increasingly busy lifestyles drive sales
Shift towards healthier offerings, especially in breakfast cereals
Consumers remain price sensitive
Fast-paced lifestyles to drive continued growth
Health and wellness trend will gain traction
Price sensitivity will continue to shape consumer behaviour
Artisanal producers lead sales
Benlian leads growth having tapped into health and wellness trend
Private label solidifies its presence amid ongoing consumer price sensitivity
Supermarkets strengthens lead as primary channel
E-commerce continues to see rapid growth
Discounters gain traction on back of heightened consumer price sensitivity
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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