COMPETITIVE LANDSCAPE
Iglo targets younger consumers
The international company, Iglo, remained the number one player in processed fruit and vegetables in 2025. The company has a long tradition in frozen fruit and vegetables with its eponymous brand.
McCain Foods focuses on sustainability
McCain Foods was the strongest performer in processed fruit and vegetables in 2025. The reason for the company’s strong rise in value sales was the popularity of its McCain brand in frozen processed potatoes.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Austria?
- Which are the leading brands in Processed Fruit and Vegetables in Austria?
- How are products distributed in Processed Fruit and Vegetables in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Austria - Category analysis
KEY DATA FINDINGS
In line with key trends
Processed fruit and vegetables offers convenience
Frozen fruit benefits from healthy positioning
Health and convenience to drive growth
Fruit and vegetables in line with health and wellness trend
Sustainability rising in importance
Iglo targets younger consumers
McCain Foods focuses on sustainability
Supermarkets is the leading channel
Forecourt retailers sees notable growth
Staple Foods in Austria - Industry Overview
Growth on back of ongoing demand for convenience
KEY DATA FINDINGS
Baked goods remains dominant, while breakfast cereals sees significant growth
Health and wellness an increasingly important influence on consumer demand
Positive outlook
Focus on health and sustainability
Evolving retail landscape
Artisanal products and private label ranges play key role
Artisanal products and private label ranges play key role
Supermarkets continues to evolve
Supermarket players play important role in growing presence of retail e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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