PROSPECTS AND OPPORTUNITIES
Demand for convenience means strong growth forecast
Processed fruit and vegetables will be popular with consumers in Austria throughout the forecast period thanks to its products’ high convenience factor. The rising popularity of plant-based diets and the increasing number of flexitarians, vegans and vegetarians is expected to further drive demand for meat alternatives and plant-derived food options, thus contributing to overall growth in processed fruit and vegetables.
Sustainability and regionality to remain key category trends
Sustainability and local production in processed fruit and vegetables will remain key focus areas over the forecast period for consumers and manufacturers alike. Players providing regional products will benefit from a continued strong interest in local produce.
Frozen potatoes will continue to rise, while diversification expands throughout overall category
Frozen potatoes will see further growth over the forecast period, with its products being convenient, widely available and frequently used as a side dish. Austrians will look for sustainable options and brands offering locally produced potatoes.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Austria?
- Which are the leading brands in Processed Fruit and Vegetables in Austria?
- How are products distributed in Processed Fruit and Vegetables in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Austria - Category analysis
KEY DATA FINDINGS
Positive volume sales in 2024
Iglo leads category by wide margin
Frozen options account for largest slice of sales, with convenience and health trends propelling growth
Demand for convenience means strong growth forecast
Sustainability and regionality to remain key category trends
Frozen potatoes will continue to rise, while diversification expands throughout overall category
Staple Foods in Austria - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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