PROSPECTS AND OPPORTUNITIES
Urban professionals will remain a core base for the category
With Romania expected to face higher temperatures and potential drought, the supply of fresh fruit and vegetables may continue to suffer in the upcoming years. Farms may also be affected by the higher costs of electricity and water to support production and irrigation, making home canning a more costly activity.
Frozen products set to grow as shelf-stable fruit and vegetables matures
Frozen processed fruit and vegetables is expected to witness stronger growth as shelf stable products matures. There is a long tradition of using shelf stable products in Romania with many consumers already accustomed to using these products.
Modern retailers will respond to the needs of a wider consumer base
The expansion of modern retailing across Romania will raise the likelihood of promotional strategies in frozen fruits and vegetables. Such products will become available in more remote areas to sustain growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Romania?
- Which are the leading brands in Processed Fruit and Vegetables in Romania?
- How are products distributed in Processed Fruit and Vegetables in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Romania - Category analysis
KEY DATA FINDINGS
Consumption falls amid price rises
Health benefits and convenience gives frozen processed fruit and vegetables an advantage
Consumers embrace frozen vegetables to help them economise
Urban professionals will remain a core base for the category
Frozen products set to grow as shelf-stable fruit and vegetables matures
Modern retailers will respond to the needs of a wider consumer base
Staple Foods in Romania - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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