COMPETITIVE LANDSCAPE
Macromex SRL holds strong lead in frozen processed fruit and vegetables
Macromex SRL is a key player in frozen processed fruit and vegetables offering the widest product variety which ranks it among the leading companies in 2025. Its success comes from the premium positioning of the brand Edenia as well as its presence across several related categories including frozen ready meals and frozen processed meat and seafood, where it holds leading positions.
Small domestic producers have a leading edge
Processed fruit and vegetables in Romania are led by domestic producers due to the large volume of active smaller regional producers, operating alongside a few big players with nationwide presence. The fragmented competitive landscape can be explained by the strong tradition of domestic production of shelf stable fruit and vegetables, which continues across the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Romania?
- Which are the leading brands in Processed Fruit and Vegetables in Romania?
- How are products distributed in Processed Fruit and Vegetables in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Romania - Category analysis
KEY DATA FINDINGS
Frozen variants gain appeal as consumers focus on affordability
Price increases result in declining sales
Strong growth potential for frozen processed fruit and vegetables
Urban consumers drive sales of processed fruit and vegetables
Lack of preservatives will raise appeal of frozen products
Expansion of modern retailers will improve access to processed fruit and vegetables
Macromex SRL holds strong lead in frozen processed fruit and vegetables
Small domestic producers have a leading edge
Modern retailers enjoy a strong position
Expansion into rural and small communities improves accessibility
Staple Foods in Romania - Industry Overview
Consumption weakens amid high living costs
KEY DATA FINDINGS
Price inflation impacts staple foods
Lower bread consumption influences category dynamics
Price inflation is set to weigh on category sales
Economic uncertainty will shape purchasing habits
Modern retailers stands to gain from provision of affordable products
Highly fragmented landscape due to artisanal producers
Pirifan Distribution enjoys dynamism in hot cereals
CHANNELS
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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