PROSPECTS AND OPPORTUNITIES
Further growth expected as busy consumers increasingly seek convenience
Processed fruit and vegetables is anticipated to experience further growth over the forecast period. The shelf stable fruit and vegetables category, in particular, is expected to benefit from well-established modern retail practices and busy consumers increasingly turning to manufactured products as a convenient alternative to home-prepared pickles and canned goods.
Product variety benefits processed vegetables
Shelf stable peas, corn, and beans are expected to remain popular choices in Georgia over the forecast period. These vegetables are considered essential staples and are commonly used in a variety of dishes.
Frozen fruit set to remain niche
Frozen fruit is expected to remain a niche category going forward despite positive growth trends. Whilst the convenience of storage will support growth, appealing to consumers who value the long shelf life and ease of use that frozen fruit offers, per capita consumption will remain low due to the widespread availability of fresh fruit in Georgia throughout the year.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Georgia?
- Which are the leading brands in Processed Fruit and Vegetables in Georgia?
- How are products distributed in Processed Fruit and Vegetables in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Georgia - Category analysis
KEY DATA FINDINGS
Variety and versatility of shelf stable vegetables ensure further growth in 2024
Abundance of fresh fruit hampers the expansion of shelf stable products
Both local and international companies operate in this highly competitive category
Further growth expected as busy consumers increasingly seek convenience
Product variety benefits processed vegetables
Frozen fruit set to remain niche
Staple Foods in Georgia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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