COMPETITIVE LANDSCAPE
Local company Gori Feeding Cannery Kula continues to lead
Local company, Gori Feeding Cannery Kula, continues to hold on to tight lead. The company was established in 2009 and produces about 250 types of canned products, which are sold both at home and in 30 countries worldwide.
Carrefour gains most value share
Supermarket chain Carrefour gains the most value share, though from a low base. Consumers are increasingly appreciating the affordability of its private label offering.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Fruit and Vegetables in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Fruit and Vegetables in Georgia?
- Which are the leading brands in Processed Fruit and Vegetables in Georgia?
- How are products distributed in Processed Fruit and Vegetables in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Fruit and Vegetables?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Fruit and Vegetables in Georgia - Category analysis
KEY DATA FINDINGS
Frozen offerings gain most value share, though from low base
Value and volume growth in 2025
Frozen processed fruit gains most value share
Continuing growth over forecast period
Frozen offerings gain most value share, though from low base
Private label makes gains
Local company Gori Feeding Cannery Kula continues to lead
Carrefour gains most value share
Supermarkets make gains over review period
Significant growth for e-commerce in 2025
Staple Foods in Georgia - Industry Overview
Healthy current value growth, though high food inflation tightens profit margins
KEY DATA FINDINGS
Consumers remain price sensitive
Convenience key driver of sales
Rising health consciousness influencing product development
Combined, artisanal bakeries lead competitive landscape
Private imports and private label gaining value share
Supermarkets lead distribution and continue to gain value share
Significant growth for e-commerce in 2025
Essentialness of food staples continues to support growth
Growing demand for healthier options
Innovation key to stay ahead
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Fruit and Vegetables
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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